Join to apply for the Senior Media & Digital Marketing Manager EMEA role at Freudenberg Home and Cleaning Solutions.
Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.
Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda®, Gimi®, Wettex® and Marigold®. The company employs more than 3,800 people and hosts a global distribution network.
Benefits
* Flexible Work Models: We allow for flexible work models to ensure both professional and personal success.
* Health Insurance: Rely on comprehensive services whenever you need it.
* International Opportunities: Grow in your career through international exchange and global job opportunities.
* Meal Allowance: We offer an allowance that makes meals more affordable.
* Performance Related Bonus: When you have an impact, you can reap the rewards.
You support our team as Senior Media & Digital Marketing Manager EMEA.
Responsibilities
* Define and lead the Omnichannel Strategy for EMEA in coordination with relevant regional and global functions. Support and steer countries in their Omnichannel thinking and acting and ensure guidelines execution in the countries.
* Give input and align EMEA Media Strategy, guidelines and KPIs with the global team. Ensure full understanding of countries on the media strategy, collect insights and best practices and feedback into the organization; continuously crafting and reinforcing the media strategy.
* Align KPIs and tracking tools with relevant stakeholders. Track Media Efficiency for full funnel including Influencer and derive learning and recommendation.
* Align media and investment strategies with countries.
* Install and monitor process to ensure that all countries are following the GDPR compliance rules.
* Lead social listening across countries, generate learnings and feedback into Omnichannel journey.
* Stay alert to new trends, technologies, and process advancements, anticipating opportunities for innovation.
Qualifications
* Degree in Business Administration or Marketing, ideally Digital/Omnichannel Management, Communication or Media management.
* 5-8 years of mixed working experience in a media agency and a FMCG company.
* Proven experience in Omnichannel/Digital Marketing with strong understanding of full funnel communication, media efficiency analysis and media management.
* Good technical knowledge of relevant digital tools for analytics & data management.
* Good understanding of the overall business in terms of its goals, customers, consumers and competitors.
* Proven leadership skills and ability to influence, innovate, collaborate and communicate with individuals and teams (local and regional / inter/functional).
* Experience from marketing/Brand Management and from a multi-national company is advantageous.
The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Sales, Marketing, and Product Management
Industry
Motor Vehicle Manufacturing
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