Job Description
Head of Brand Marketing - E-commerce Fashion Retailer
£70,000 - £75,000 DOE
An exciting opportunity has arisen for an experienced Head of Brand to join a thriving British ecommerce retailer. This company has grown significantly in recent years, boasting a loyal customer base and a strong international presence. This role offers the chance to lead the marketing function and contribute to continued business success.
About You
You are a results-driven marketing professional with experience in a similar role, ideally within a small to medium-sized business. You have managed stakeholders and teams, led strategic marketing initiatives, and overseen multi-channel campaigns. With strong leadership skills, you are confident in driving brand growth and optimising marketing performance.
Requirements and Skills:
* Lead, mentor, and manage the marketing team, ensuring all members meet KPIs and contribute to overall business goals.
* Develop and execute comprehensive marketing strategies that integrate digital and traditional marketing channels.
* Oversee promotional campaigns, ensuring consistency in messaging, branding, and execution.
* Collaborate with internal teams and external partners to enhance brand visibility and customer engagement.
* Allocate resources efficiently to optimise marketing performance and return on investment.
* Analyse and report on campaign performance, using data-driven insights to refine future strategies.
* Ensure effective budget management and liaise with finance to track marketing expenditure.
* Stay informed on industry trends and emerging platforms to identify new opportunities for growth.
* Maintain strong relationships with external agencies, including digital ads specialists, influencers, and affiliates.
Qualifications:
* At least 4 years of experience in a similar role in retail and brand marketing.
* Strong understanding of digital marketing, content strategy, and analytics.
* Ability to manage and develop a high-performing team.
Salary & Benefits:
* Salary: £70,000+
* Employee discount, bonus scheme, flexitime, and company events.
* Health & wellbeing programme.
* Free taxi from the trains station to get you to and from the office
* Office-based role with potential for hybrid working after probation.