Job Description
As a Senior Insight Analyst within the Customer and Marketing team, your role is to help stakeholders understand how to most effectively drive business growth by delivering robust analysis and compelling data-driven storytelling.
The Details
* Partnering closely with stakeholders to test and optimise marketing activity across Performance Marketing (Paid Search, Paid Social), Brand Marketing and CRM.
* Leveraging a range of platforms, datasets and tools (SQL Server, Adobe, Databricks) to deliver meaningful insights and actionable recommendations.
* Collaborating with other insight analysts and external partners to produce cohesive, high-impact analysis.
* Championing new processes and methodologies to enhance insight accuracy and keep marketing analytics at the cutting edge.
* Building strong relationships with senior stakeholders across the organisation, ensuring clear communication and effective prioritisation.
* Supporting and evaluating testing frameworks to understand campaign performance, channel incrementality and profitability.
We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
Qualifications
About You
* Proven experience in Customer/Marketing Analytics - understanding how data and insights fuel growth and profitability to shape commercial decisions.
* Strong technical skills: SQL (advanced, daily use), Python (nice to have), high proficiency in Excel.
* Expertise in extracting, analysing and storytelling with large datasets to deliver end-to-end analysis that drives business impact.
* A customer-obsessed mindset, with the ability to interpret trends through a customer lens and translate them into actionable strategies.
* Excellent communication skills, with confidence in presenting compelling data stories that influence stakeholders at all levels.
* A collaborative approach, acting as an analytical thought partner who can translate business questions into data driven solutions.
* A detail-oriented, proactive, and flexible mindset, with the ability to simplify complex problems and ensure quality and accuracy in every output.
Additional Information
BeneFITS’
* Employee discount (hello ASOS discount!)
* Employee sample sales
* 25 days paid annual leave + an extra celebration day for a special moment
* Private medical care scheme
* Opportunity for personalised learning and in-the-moment experiences that enable you to thrive and excel in your role
* Fixed Annual Payment in addition to your salary each year, it's just an extra thank you from us
Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.