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Founding head of sales & marketing

Stoke-on-Trent
The Brand Exit
Head of sales
Posted: 11h ago
Offer description

This is a hands-on, zero-to-one commercial role.

We are looking for a founding hire to take a well-defined product, market, and brand and turn it into consistent, repeatable revenue. The foundations are in place. What’s needed now is execution, judgement, and ownership.

This is not a management-first role.

You will sell personally before you build a team.


Where the business is at
* Clear positioning in a large, fragmented industry
* ICP defined through real market conversations
* Product and internal operations built to deliver
* Brand developed intentionally, not reactively
* Early demand signals present

What’s missing is focused conversion and amplification. That’s the job.


What you will do (initial phase)

In the first 6–12 months, you will:

* Personally sell and close deals
* Turn positioning into predictable revenue
* Tighten messaging and objection handling through live sales
* Focus marketing on activity that directly supports conversion
* Decide what to double down on and what to stop
* Build the first repeatable sales motion

You will not inherit a sales team.

You will earn the right to build one by proving what works.


What the role becomes

Once traction is proven, you will:

* Design the sales and marketing playbook based on real results
* Build and lead the sales team in your vision
* Own revenue growth with full commercial responsibility

The function — and the title — scale with performance.


Who this role is for

This role suits someone who:

* Is comfortable selling hands-on
* Has built demand or revenue from early-stage foundations
* Thinks commercially, not just tactically
* Is motivated by ownership, commission, and equity
* Wants to build something properly, not step into comfort

This role will not suit someone looking to:

* Manage a team from day one
* Optimise an already scaled function
* Prioritise title or base salary over upside


Compensation
* Modest base to remove survival stress
* High commission tied directly to performance
* Meaningful equity for the right person

The structure rewards outcomes, not activity.


Hiring process
* Short screening conversation
* Practical task based on the real business
* Alignment on base, commission, and equity
* Execute, learn, then scale


Final note

This is a serious role with real upside.

It’s for someone who wants ownership, accountability, and impact.

* If that excites you, we’d love to hear from you.

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