E-Commerce Lead £60,000-£70,000 Based in Warrington (4 days in office) Role Overview Salt are working with a scale-up health and wellbeing brand who are seeking an experienced DTC E-Commerce Lead with an entrepreneurial outlook to lead the next phase of a high-growth brand expansion. This is a pivotal leadership role, blending strategic DTC brand development with commercial execution. Reporting directly to the senior leadership team, you'll oversee a small, dynamic team to scale the brand across multiple channels, including: direct-to-consumer platforms, online marketplaces, and B2B sales. Job Responsibilities Lead commercial performance across direct-to-consumer platforms, online marketplaces, and B2B sales channels. Identify and build strategic partnerships and wholesale opportunities to broaden market reach. Apply a data-driven approach to monitor and optimise key performance metrics, including LTV, CAC, conversion, and retention. Manage and mentor a talented team across e-commerce, marketplaces, content, and B2B functions to deliver profitable growth. Oversee agency relationships, ensuring alignment with commercial goals and brand strategy. Collaborate closely with product, operations, finance, and customer experience teams to ensure alignment and execution excellence. Lead the development of multi-channel content strategies (social media, video, email, PR, influencer, etc.). Explore and evaluate international market opportunities and expansion routes. What We Are Looking For 7 years experience in DTC or commercial roles, ideally within wellness, beauty, or lifestyle sectors. Exclusive fashion experience wouldn't be right for this role. Proven track record of growing and evolving a brand. Deep expertise in driving profitable D2C growth. Experience with Amazon and B2B sales would be desirable. Strong foundation in social media strategy and execution. Commercially astute, with strong analytical skills and familiarity with key growth metrics (e.g., LTV, CAC). Passion for health, wellness, and wellbeing. Exceptional creative instincts and a keen eye for detail. Comfortable working in a fast-paced, entrepreneurial environment with multiple stakeholders. Inspirational leadership style, with the ability to build and nurture a high-performing team. *Rates depend on experience and client requirements