Role: GAIN- Performance- Creative Strategist
Location: UK
Hybrid/Remote: Hybrid - Based in UK
What you’ll be doing
This role is for a Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You’ll be responsible for identifying winning ad concepts, analysing creative performance data, and turning insights into actionable briefs and feedback. You’ll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimised for each platform and aligned with performance goals. We are looking for someone who is process driven, meticulous, and has a passion for driving great results. You must be a good team player, able to take direction and able to prioritise a busy workload.
Key Responsibilities
Creative Strategy & Insight
* Analyze paid media performance to identify creative trends, winning ads, and areas for improvement
* Conduct research to support concept ideation and ensure cultural and brand relevance always with performance in mind
* Translate insights into clear, actionable briefs for design, UGC, and editing teams
* Maintain a feedback loop on asset performance to inform future iterations
Creative Production Collaboration
* Collaborate with UGC creators, designers, and video editors to bring creative concepts to life
* Review and QA creative assets to ensure they are on-brand, error-free, and performance-optimised
* Adapt creative for different platforms and placements as needed
Client & Team Communication
* Maintain professional, friendly, and transparent communication with clients—act as an extension of their team, focusing on honest, insight-led creative strategy
* Work alongside paid media teams to support the Client Lead in shaping creative strategies that align with overall client objectives
* Collaborate closely with the Creative Strategy team, Head of Creative, Creative Director, and designers with a positive, solutions-focused, and team-oriented mindset
* Approach collaboration with openness to feedback—contractors are treated as an integral part of the team and your feedback and input are valued and encouraged
Requirements
* 2+ years in creative strategy or performance marketing
* Strong working knowledge of Meta Ads Manager and paid media creative performance metrics
* Proven experience writing creative briefs and turning performance insights into clear next steps
* Familiarity with platform-specific ad formats and best practices (Meta, TikTok, YouTube)
* Excellent communication skills—able to clearly articulate ideas, direction, and feedback
* Experience working with or managing UGC creators and creative freelancers is a plus
Benefits
Our benefits vary by country but we strive to provide similar benefits across all regions.
GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
DISCLAIMER: We never request any form of payment or fees from candidates at any stage of the recruitment process. If you are contacted by anyone claiming to represent our company and asking for money or personal financial details, please report it immediately to dataprotection@thisisgain.com. All genuine communications will come from Home | GAIN.
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