Conversion Rate Optimization Analyst
Location: Birmingham
Onsite: Hybrid 2x per week
We are looking for a detail-oriented Conversion Rate Optimization (CRO) Analyst to focus on improving website performance, increasing website conversion rates, and maximizing our digital marketing efforts.
The CRO Analyst will implement testing methodologies, analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns, and assess against goals (ROI and KPIs).
Our ideal candidates are familiar with digital marketing analytics and have a strong understanding of website technology, design, and marketing strategies.
Responsibilities
* Plan, develop and implement our SEO strategy
* Work towards organic search optimization and ROI maximization
* Regularly perform thorough keywords discovery, expansion and optimization
* Monitor redirects, click rate, bounce rate, and other KPIs
* Prepare and present reports regularly
* Identify our buyer persona to better target identified audiences
* Identify problems and deficiency and implement solutions in a timely manner
* Suggest improvements for process and productivity optimization
* Collaborate with web developers and marketing team
• • Stay up to date with the latest SEO and digital marketing latest trends and best practices
Qualifications
* Proven experience as a CRO Analyst or similar role
* Familiarity with A/B and multivariate experiments
* Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
* Working knowledge of HTML, CSS, and JavaScript development and constraints
* Knowledge of ranking factors and search engine algorithms
* Strong analytical skills and data-driven thinking
* Up-to-date with the latest trends and best practices in SEO and SEM
* BS/MS degree in a quantitative, test-driven field
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skill sets and next-generation technology to each business challenge.
We believe in inclusion and diversity and supporting the whole person. Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.
"Across the globe, one thing is universally true of the people of Accenture: We care deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us." - Julie Sweet, Accenture CEO
About Accenture
We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people's physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We're proud to be consistently recognized as one of the World's Best Workplaces.Join Accenture to work at the heart of change.
Visit us at www.accenture.com
Equal Employment Opportunity Statement
All employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
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