At IHG, data drives smarter decisions, and as our Senior Manager, Marketing Analytics for Europe, Middle East, Africa and Asia (EMEAA), you will be at the center of that transformation.
You will serve as the analytical engine of our EMEAA marketing organisation, bringing measurement rigor, clarity, and accountability to one of IHG's most dynamic and diverse regions. In this role, you will ensure marketing investment is directly connected to business performance, empowering leaders with the insight they need to optimize impact and drive growth.
This is a strategic leadership role for someone who combines technical expertise, commercial acumen, and the confidence to influence senior stakeholders.
What You'll Do
Lead end-to-end marketing analytics across EMEAA Oversee the full lifecycle of analytics projects, including campaign measurement, channel performance, audience insights, and marketing effectiveness. Working across multiple markets, you will navigate varied data environments and business contexts with agility and precision.
Act as a trusted advisor to marketing leadership Be the primary analytics partner to regional marketing leaders, translating complex data into clear, actionable recommendations. This is not a reporting role; you will bring perspective, challenge thinking, and shape decisions around planning, investment, and channel strategy.
Elevate analytical standards and storytelling Manage and develop a team of analysts, setting clear priorities and raising the bar on quality, insight generation, and data storytelling. Your leadership will strengthen the team's capabilities and ensure consistent, high-impact delivery.
Align regional work with global frameworks Partnering closely with the global Marketing Analytics team, you will ensure EMEAA, initiatives align with enterprise measurement standards, methodologies, and data infrastructure, balancing global consistency with local relevance.
What We're Looking For
Regional marketing complexity expertise Demonstrable understanding of the nuances of operating across diverse markets, with the ability to design measurement frameworks that work globally while remaining sensitive to local realities.
Advanced technical capability Proven advanced proficiency in SQL, statistical analysis, and data visualisation tools (R or Python an advantage). Hands-on experience with marketing analytics platforms, attribution modelling, and media measurement methodologies.
Strategic storytelling skills Ability to translate data into compelling narratives that clearly connect marketing investment to business outcomes. Confident in presenting to senior stakeholders and influencing decisions.
Proven people leadership Strong leadership capability, setting high standards, developing talent, and maintaining quality under pressure. Creating an environment where analytical excellence thrives.
Proactive and opportunity-focused Self-driven and forward-thinking, anticipating questions, surfacing opportunities, and bringing forward insights that move the business ahead.
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.
Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.