Role: CRM Executive
Location: Bournemouth
Reference: HOB1180703
Creativity is Hobbycraft’s reason for being, so when you join our fantastic team, you will be surrounded by like-minded imaginative people. We believe that working together and embracing new and innovative ideas are the best way to make our colleagues feel part of something.
CRM Executive - Hobbycraft Head Office, BH23 6HG
Salary- up to 35,000 per year dependent on experience
Pension with a 4% contribution,
33 days holiday including bank holidays pro rata, which grows with you during your time with us.
40% discount in our stores
This is a full-time role, working 37.5 hours. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times
Our hybrid working model is 3 days in the office, 2 days working from home
Role Purpose
* In this role you will play a key part in driving value from our customers at all stages of their relationship with us via our CRM programme.
* We focus on utilising data and consent to build long-term relationships with our customers, in turn delivering trading targets, customer loyalty and lifetime value.
* This role plays a key supporting role in the planning, execution, reporting and optimisation of our CRM & Loyalty programmes.
Function / Area – Digital Marketing
Key Accountabilities / Responsibilities
CRM Campaign Execution
* Work with the Senior CRM Manager to create and deliver the CRM plan, coordinating across teams, delivering plans on time, on target and to budget.
* Ensure CRM end-to-end content is consistent and brand aligned, working with content and design teams.
* Support with build, QA, and deploy CRM campaigns across email and push.
* Ensure campaigns are accurately targeted and delivered on time.
Platform Management
* Manage and deploy correct customer segment targeting setup in line with subscription preference.
* Support A/B testing plans & coordinate promotional activities working with the trade team
Performance Management
* Utilise analytics tools, marketing platforms and CRM dashboards to monitor campaign performance.
* Champion campaign performance reporting tracking core engagement, acquisition and retention KPIs.
Testing & Optimisation
* Contribute ideas for improving customer journeys using data and insights.
* Participate in building and maintaining a structured testing roadmap.
* Review campaign results and share learnings that can help improve performance.
Values & Behaviours
Think Customer
We put the customer first in everything we do
Creative Passion
We share our passion for hobbies and crafts
Keep it Simple
We keep things simple and focussed
Forward Thinking
We embrace change and innovate with pace
Stronger Together
We work as a team to be the best at what we do
Reporting Line - Senior CRM & Loyalty Manager
Base Location Bournemouth (Hybrid)
Team Management N/A
Budget Responsibility N/A
Required Skills & Experience
* Proven experience in CRM or email marketing
* Competent reviewing performance and identifying opportunities
* Strong attention to detail in campaign execution
* Ability to manage multiple campaigns
Working Hours & Environment
This is a full time role, working 37.5 hours per week. Our core business hours are Monday to Friday – 10am to 3pm with a flexible approach to start and finish times.
Our hybrid working model is 3 days in the office, 2 days working from home.
We pride ourselves on an inclusive and creative working environment, so you can truly be you and enjoy your time at work. We also prioritise wellbeing, offering a range of support and initiatives designed to help you feel and perform at your best.
We also have a dog friendly office.
Salary & Benefits
In addition to the advertised salary, here are some of our key benefits:
* 33 days holiday including bank holidays pro rata, which grows with you during your time with us. You will also get a day off to celebrate your birthday
* Access to a personal pension scheme (4% contribution matched by us)
* Option to join Hobbycraft pension scheme offering x2 life insurance
* 40% colleague discount
* Employee Assistance Programme, for overall wellbeing for you and your family including financial advice and up to 6 counselling sessions
* Cycle2Work scheme
* Discounted gym membership
* Fundraising events for our charity partners and an annual charity volunteer day
* Vouchers for free eye tests for VDU users
* Access to a range of high street discounts
* Access to a Health Cash Plan
* Enhanced maternity/paternity/adoption pay
* Long service awards to thank you for your time spent with us
If you have a disability and require support throughout our recruitment process, you can contact us at and let us know what adjustments you may need.
At Hobbycraft we celebrate the joy of crafting, and we celebrate all of our colleagues and customers. As a retailer we have a diverse Colleague base from a broad range of all communities. Our colleagues are recruited for their skill, passion, love of craft and customer service, which is also reflected in our customer base. It is this skill and love of crafting which defines them. Hobbycraft, is an equal opportunity employer who takes equality, diversity, inclusion and belonging very seriously, we regularly review our policies and practices to ensure not only compliance, but also best practise from an employment perspective.
Hobbycraft are proud to be an equal opportunities employer, and we are committed to equal and fair treatment for all colleagues or potential colleagues irrespective of race, sexual orientation, nationality, ethnic origins, religion or belief, disability, age, gender, marital or family status.