We are seeking a creative, data-driven, and ambitious Social Media Manager to join our hard working marketing team at Mars The Label. In this key position, you will be primarily responsible for driving the brand's social presence across all channels, ensuring our content, tone, and community engagement reflects Mars The Label's aesthetic and values.
You will play a pivotal role in shaping our social strategy, enhancing visibility, engagement, and growth across global markets. Working closely with the Brand Manager and Marketing Director, you'll lead the day-to-day execution of our social media activity, from campaign ideation to performance analysis, ensuring our channels deliver measurable impact and align with wider brand and marketing goals, as well as navigating our social team on strategy and vision.
KEY RESPONSIBILITIES
* Develop and execute a comprehensive social media strategy aligned with overall brand and marketing objectives.
* Manage and schedule all social media channels (Instagram, TikTok, Facebook, Pinterest, YouTube, etc.) ensuring premium content is delivered daily with consistent brand voice, visual identity, and tone.
* Plan and deliver social calendars that are relevant to Mars and support campaigns, product launches, and key brand moments.
* Responsible for leading the creative output and process, from briefing to shoot coordination, ensuring all social output is engaging, on‑brand, and performance is optimised.
* Organise content shoots with the content team to ensure consistent premium social content is created.
* Manage monthly social budgets to utilise across social media channels to help deliver maximum results.
* Drive community engagement, responding to followers and fostering an authentic and active online community that supports brand advocacy.
* Monitor and analyse social performance metrics, providing actionable insights and regular reports to the Brand Manager and Marketing Director.
* Work with the senior marketing team and paid media agency to align organic and paid social activity for maximum reach and return on investment.
* Liaise with Merchandising to ensure product launches and restocks are seamless and cohesive.
* Stay ahead of trends, platform updates, and emerging content formats, bringing fresh and innovative ideas to keep Mars The Label at the forefront of digital culture.
* Collaborate with Brand and Marketing to ensure cohesive storytelling and seamless messaging across all digital touchpoints.
* Implement A/B testing for creative formats, captions, and posting strategies to continuously refine performance.
* Drive forward the Founder's creative vision into tangible strategic output.
ABOUT YOU
* A strong eye for the brand aesthetic and understanding how to deliver through our social channels is crucial.
* Minimum 3 years' experience in a social media role and management of platforms, ideally within the fashion, beauty, or lifestyle sectors.
* Proven experience growing and managing large social communities and delivering measurable engagement results.
* Proven experience in managing a team and projects.
* Strong understanding of social media analytics and content performance metrics.
* Excellent copywriting, visual storytelling, and brand communication skills.
* Proficient in key tools such as Later/Planoly, TikTok Ads Manager, Google Analytics, and similar scheduling or reporting platforms.
* A passion for digital trends, influencer culture, and community building.
* Strong organisational skills with the ability to manage multiple projects and deadlines in a fast‑paced environment.
* A proactive, collaborative team player with a positive, can‑do attitude.
COMPANY BENEFITS
* Competitive salary based on experience.
* 50% discount on all Mars The Label products.
* Learning and development opportunities.
* Company social events.
* Supportive and collaborative environment with clear opportunities for career progression.
Please email hr@marsthelabel.com with your CV to apply.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industry
Retail
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