Senior Digital Marketing Specialist (Google Ads & SEO)
£40,000 per year | Full-time | On-site – CLA Security Fencing Systems
We're CLA Security Fencing Systems — a UK-based manufacturer of premium security fencing products.
After two years working with outside agencies, we're ready to bring our marketing in-house and are looking for an experienced Digital Marketing Specialist to join our team.
This is a senior-level, hands-on role where you will manage our Google Ads campaigns (£12k monthly spend) and lead our overall SEO strategy to grow our online sales.
Responsibilities
Google Ads (PPC)
* Plan, build, and manage campaigns across Search, Shopping, Display, and Performance Max
* Conduct keyword and competitor research, and manage negative keywords
* Write high-performing ad copy and create product feeds
* Set up and manage conversion tracking (Google Tag Manager, GA4, Google Ads)
* Monitor performance (ROAS, CPA, CTR, conversion rate) and optimise daily
* Report on campaign results and recommend data-driven improvements
SEO
* Develop and implement a long-term SEO growth strategy
* Conduct technical SEO audits (site structure, Core Web Vitals, indexing issues)
* Optimise product and category pages for target keywords
* Manage link-building strategies and improve domain authority
* Research competitors and deliver a content roadmap
* Track and report on organic rankings, traffic, and conversions
Requirements
* Minimum 3 years of experience managing both Google Ads and SEO
* Proven experience managing £10k+ per month in ad spend
* Strong understanding of Google Ads, Merchant Center, GA4, Tag Manager, Search Console, and SEO tools (Ahrefs/SEMRush/Screaming Frog)
* Proven results driving ecommerce growth (must provide case studies of ecommerce campaigns you've managed)
* Confident analysing data and making commercial decisions
* Able to work independently, full-time on-site at our offices
Salary & Benefits
* £30,000 - £40,000 per year salary
* Full-time, permanent role
* Work directly with the Marketing manager and build our in-house marketing function.
* Join a supportive, fast-growing UK manufacturer
How to Apply
Please apply via Indeed and upload case studies of ecommerce companies you've worked with, along with your CV and a brief cover letter.
Job Type: Full-time
Pay: £30,000.00-£40,000.00 per year
Benefits:
* On-site parking
Work Location: In person