Director of Sales
Forest of Arden Hotel & Country Club
Salary: £55,000 per annum Job Type: Permanent Hours: Full-time Town: Birmingham
The Forest of Arden Hotel and Country Club is set in peaceful Warwickshire countryside and is well placed for access to Birmingham, Coventry, and other major centres. Birmingham Airport, the National Exhibition Centre and motorway links to the M6 and M42 are all within a few miles of the hotel.
We are looking for a hard-working, proactive and passionate Director of Sales to join our Truly Talented Sales & Marketing team
What we offer
* £55,000 per annum
* Permanent, full-time contract
Benefits
* Hotel discounts across all Axiom Hospitality hotels – colleague rates and up to 50% discount on F&B;
* 28 days holiday, including bank holidays, increasing yearly to 33 days;
* Discounts across retail, restaurants, events and more through our benefits & rewards portal;
* Access to our Employee Assistance Line to support your Mental Health and Wellbeing;
* Use of Stream Financial Wellbeing platform, allowing instant access to your pay;
* Yearly complimentary Axiom Xcape stayover after one year of service;
* A growing team with great training, progression, and promotion opportunities;
* Rewards for referring a friend: referral bonus for recommending a new team member starts at 500 per successful hire;
* Free meals while on shift;
* Length of service awards, ranging from 1 year to 3, 5, 10 and 20-year rewards and more
Your Role
The Director of Sales is responsible for maximising both revenue and profit. Planning and implementing sales and marketing strategies, both short and long term, targeted towards existing and new markets. The Director of Sales works in conjunction with the Marketing lead to support these strategies, by ensuring the team deliver on the following points.
* Develops and implements strategic sales plans and forecasts for all areas of the business (Rooms, F&B, Golf and Leisure) to achieve agreed objectives.
* Develops and manages sales operating budgets and forecasts.
* Collaborates on advertising and promotional activities in conjunction with the Marketing Manager; including print, online, electronic media, and direct mail, maintaining a consistent brand image.
* In conjunction with the General Manager and Director of Revenue, develops and recommends product positioning and pricing strategies to maximise revenue and profit.
* Oversees and evaluates market research and adjusts sales strategy to meet changing market conditions and consumer trends and provides the lead at sales strategy meetings.
* Prepares regular sales reports showing sales volume, potential sales, and areas of proposed sales and marketing activities.
* Reviews and analyses sales performance against objectives to assess effectiveness and amends future direction where appropriate.
* Monitors competitor products, sales and marketing activities.
* Sources, establishes and maintains strong relationships with industry influencers and key strategic partners.
* Oversees the RFP process.
* Guides preparation of sales and marketing activity reports and presents to management, along with supplemental marking activity
* Directs sales forecasting and sets performance goals accordingly.
* Directs staffing, training, and performance evaluations to develop and control sales and marketing activities.
* Represents the company at trade shows/meetings to promote the hotel.
* Meets with key clients and helps members of the Sales & Marketing team with maintaining relationships, negotiating and closing deals.
* Coordinates liaison between sales and other hotel departments.
You must have the right to work in the UK to be eligible for this role. Documented evidence of eligibility will be required from all candidates prior to commencing employment.
Having these core skills will put you one step further to joining Axiom Hospitality and Forest of Arden Hotel & Country Club.
Opportunities for all
At Axiom Hospitality, we thrive on differences and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal-opportunity workplace that seeks to recruit, develop, and retain the most talented people from various backgrounds, perspectives, and skills. We, therefore, encourage applications from all genders, races, religions, ages, and sexual orientations, as well as parents, veterans, people living with disabilities, and any other groups that could bring diverse perspectives to our business.
At Axiom Hospitality, we are making efforts to reduce our carbon, energy, water and waste footprint. We strive to be ethical in all we do and want to be a thriving, sustainable and responsible business for our people, our communities and our planet. Working closely with our Hotel Owners, we are committed to the journey to sustainability. In addition, we are working to reduce our hotels' impact on the environment through internationally recognised eco-label certification.
Our hotels strive to be active members of their local communities by giving back where they can. Supporting local charities is important to our teams, from volunteering at soup kitchens to collecting donations and fundraising. Our hotels aim to leave a positive impact on their neighbourhoods. At Axiom Hospitality, we are working closely with our stakeholders to support our social impact commitment. Caring about people extends outside our business and is part of our DNA.