CRM Strategy Owner - Hove, UKAbout the RoleReady to shape how we connect with millions of customers and create personalised experiences that feel simple and supportive? This is your chance to lead CRM strategy with purpose. At EDF, Success is Personal – for our customers and your career.The OpportunityAs our CRM Strategy Owner, you’ll use data, insight and Braze to build clear, effective journeys across every customer touchpoint. Your work will help customers feel informed and supported as we move towards An Electric Britain.You’ll join us on a competitive salary, working in a hybrid pattern that blends home and office time. You’ll collaborate regularly with colleagues to share ideas, solve problems and keep customer needs at the heart of our decisions.You’ll shape CRM direction, champion testing new ideas and lead our Braze super user community. You’ll work closely with marketing and data teams, helping us build meaningful engagement and optimise the full customer lifecycle.Who You AreWe’re looking for a CRM Strategy Owner who brings clarity, structure and confidence to CRM development. To be shortlisted, you need to offer…Experience leading CRM strategyHands‑on experience using Braze for CRM deliveryDemonstrable experience shaping CRM planning and directionWhat You’ll Be DoingDefining CRM strategy and roadmap across customer journeysLeading CRM governance and best practice for BrazeBuilding clear audience segments with data teamsGuiding marketing teams on CRM journeys and optimisationSupporting a culture of testing new ideas and measuring impactPay, Benefits and CultureAlongside a competitive salary, potential for an annual bonus, and a market‑leading pension scheme, your package will include customisable benefits such as electric vehicle leasing, discounted gym membership, life assurance, tech vouchers, experience days and more.At EDF, we believe there are multiple definitions of what it means to succeed. That’s why we offer you the freedom to develop a career that’s unique to you. Here, Success is Personal – it’s your journey, powered by us.Everyone is welcome at EDF; we’re committed to building a workforce that reflects gender balance, social mobility and inclusion of minority ethnic backgrounds, LGBTQ+ communities, and those with disabilities. As a Disability Confident employer, we will support applicants requiring adjustments.Closing date for applications: 11.02.2026Location: Flexible/Home workingJoin us and find your success at EDF!#SuccessIsPersonal #EDFcareers #LI-HybridSuccess is Personal. It's your journey, powered by us. Join us and drive the transition towards an Electric Britain.