Senior Art Director – CRM / CX Focus
Passport Brand Design is seeking an exceptional Senior Art Director with a deep specialization in Customer Relationship Management (CRM) and Customer Experience (CX) design. You will lead the creation of engaging, personalized customer journeys that build brand loyalty and drive action.
Responsibilities
* Lead the conceptualization and art direction of innovative CRM and CX initiatives, including email campaigns, paid media, and social content.
* Adapt a campaign toolkit with assets such as key visuals and hero messaging into various CX assets, maintaining brand consistency.
* Utilize Figma to create high‑fidelity mockups, prototypes, and design systems that streamline workflow.
* Collaborate closely with copywriters, strategists, and data analysts to build cohesive, effective customer journeys.
* Present creative concepts and design rationale to internal teams and clients, articulating how visual approaches meet strategic objectives.
* Mentor and guide other creatives, sharing expertise in CRM/CX design principles and best practices.
Who You Are
* Strategic and curious problem‑solver who simplifies complex customer journeys through innovative design.
* Empathetic collaborator who champions a user‑centered approach, building meaningful connections through design.
* Creative and resilient thinker comfortable with ambiguity, willing to champion bold ideas that redefine the customer experience.
What You'll Need
* 6+ years of experience in an advertising agency or design studio, with a strong portfolio demonstrating expertise in CRM and CX design.
* Expert‑level proficiency in Figma, including building design systems and creating interactive prototypes.
* Strong understanding of visual design principles—typography, color, composition, layout—as they apply to digital, user‑centric experiences.
* Excellent communication and presentation skills, able to articulate creative vision and strategic thinking to clients and team members.
* Ability to manage multiple projects in a fast‑paced environment, meeting deadlines while maintaining the highest creative standards.
Salary
Base salary range: $65,000—$115,000 CAD.
Benefits
* Hybrid working model with an average of four days in the office per week.
* Accommodations and flexibility available upon discussion with the hiring team.
Equal Opportunity Statement
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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