Abuelita’s Wellbeing is a holistic health studio in Hackney offering massage, movement, and community care. We're seeking a creative volunteer to support our social media and content strategy to grow our impact and tell our story.
What difference will you make?
The Impact You’ll Have
Your work will help shape how people discover, understand, and connect with the care we offer. At Abuelita’s, we believe that when people feel supported in both body and mind, everything else becomes more manageable. Yet too often, people fall through the cracks of an overstretched system.
By helping us grow our online presence, you’ll make it easier for more people to find a space where their wellbeing is truly listened to — where chronic pain, nervous system overwhelm, and emotional stress are met with science-based therapies and genuine care.
We’re currently focused on expanding support for refugee women and vulnerable groups through free community events, 1 1 care, and collaborations with local partners. But we’re also here for private clients — many dealing with pain, fatigue, burnout, or just a feeling of being lost in today’s fast-moving world.
The more visible we are, the more people we can support — from running massage days for women seeking asylum to welcoming someone who’s been waiting months for help through the NHS.
This role is about helping us share what we already do well with a wider audience, in a way that’s warm, creative, and clear. Whether it’s helping someone discover pain relief, reconnect with their body, or feel welcomed into a space of care, your work will ripple far beyond the screen.
We’re not here to replace systems. We’re here to complement them with thoughtful, human-centred care that meets people where they are.
If you believe in the power of creativity, storytelling, and kindness, we’d love to have you with us.
What are we looking for?
What We’re Looking For
We’re looking for someone with 3+ years of experience, who’s excited about using creativity and communication to make a real impact. You don’t need to be an expert in everything — what matters most is your energy, your values, and your willingness to collaborate and learn.
Experience
* Comfortable using Instagram (or similar platforms)
* Experience with Canva, CapCut, or other content tools is a plus
* Some familiarity with creating Reels, stories, or social campaigns
* (Bonus) Interest or basic understanding of SEO for blogs and visibility
* A background in marketing, communications, design, or wellbeing
Character & Values
* Creative, playful, and thoughtful
* Clear communicator, with a warm and inclusive style
* Open to feedback and new ideas
* Aligned with our values care, connection, community, and accessibility
* Passionate about making wellbeing more human, relatable, and visible
Time Commitment
* Flexible remote volunteering
* Ideally 4–8 hours per week
* Weekly check-ins or updates with Simona (founder), via Zoom or email
* Open to co-creating a rhythm that works for both sides
We believe this role would suit someone who wants to grow their portfolio, contribute meaningfully to a community project, or gain experience working with a purpose-led wellbeing brand. Whether you’re early in your career, changing fields, or simply have creative energy to share — we’d love to hear from you.
What will you be doing?
About Abuelita’s Wellbeing
Abuelita’s is a community-rooted wellbeing studio based in Hackney, East London. We offer holistic, science-informed therapies to support nervous system regulation, chronic pain relief, and long-term wellbeing. Our services range from massage and craniosacral therapy to movement classes, acupuncture, and wellbeing events. We combine clinical skill with deep care and social purpose, with a strong focus on underserved communities — including refugee women and people navigating trauma, chronic illness, or burnout.
The Role
We’re looking for a creative, playful, and organised volunteer to join us as a Social Media & Content Creator. This is a part-time, remote role with flexible hours and clear guidance from Simona, the founder of Abuelita’s.
You’ll help us grow our online presence, share our story, and build an engaged, kind-hearted community around holistic health. Your work will support both our private services and community projects, including care for refugee women.
Key Responsibilities
* Help create and manage a content calendar (mainly Instagram)
* Design engaging, on-brand posts and Reels
* Write clear, warm captions that reflect our voice
* Suggest ways to grow our audience and improve reach
* Translate clinical/wellbeing content into accessible language
* Occasionally share short insights (what’s working, what’s resonating)
What We’re Looking For
* Confidence using Instagram (Canva, CapCut or similar tools helpful)
* Warm, inclusive communication style
* Visual creativity and attention to detail
* Interest in wellbeing, storytelling, and social impact
* Self-motivated and open to collaboration and feedback
What You’ll Get
* Supportive guidance from the founder
* Freedom to work remotely, on your schedule
* A chance to build your portfolio with meaningful, community-driven work
* References, testimonials, and free wellbeing sessions when available
We welcome applications from people of all backgrounds, especially those local to Hackney or with lived experience related to the communities we serve. If you believe wellbeing should be more human, creative, and accessible — we’d love to hear from you.