Advert:
Reading (Ella’s Kitchen HQ) | Hybrid (Up to 3 days remote) | ️ Occasional International Travel
Make Healthier Living More Attainable — Creatively.
At Hain, we're on a mission to build purpose-driven brands that help people live healthier, happier lives. With a portfolio of over 11 No.1 and No.2 brands — including household names like Ella’s Kitchen, Linda McCartney, Hartley’s, and Cully & Sully — we’re not just market leaders. We’re market makers.
As we accelerate into our next phase of brand-led growth, we’re investing in top creative talent to push boundaries and bring our brand purpose to life like never before.
The Role: Senior Creative Strategist
We're looking for a bold, visionary thinker to shape the long-term creative direction across our portfolio of much-loved brands. From brand positioning to campaign platforms, you'll be the architect of ideas that not only move hearts but shift culture.
You’ll lead the creation of powerful narratives and distinctive identities that drive deep consumer engagement, working across teams and with agency partners to turn strategy into world-class storytelling. If you're passionate about brand purpose, cultural insight, and creative innovation — this is your stage.
What You Will Need for the Role
Strategic & Creative Experience
* Solid experience in brand strategy, creative direction, or related roles within marketing or advertising
* A portfolio that demonstrates strong storytelling and campaign development across various platforms
Consumer & Cultural Insight
* Deep understanding of consumer behavior, cultural dynamics, and market trends
* Ability to transform insights into emotionally resonant brand strategies
Creative Leadership
* Proven experience in defining brand vision and developing identity across multi-brand portfolios
* Skilled in leading both internal and external creative teams and agency partners
Collaborative Mindset
* Comfortable working cross-functionally across marketing, product, digital, and innovation teams
* Excellent communication and influencing skills to align stakeholders behind a unified vision
Executional Agility
* Strong project management abilities with the skill to balance long-term thinking and short-term delivery
* Detail-focused with the ability to oversee execution without losing sight of the strategic intent
Key Responsibilities
Brand Vision & Positioning
* Define and drive the long-term creative vision for our brand portfolio
* Develop distinctive brand identities that create meaningful market differentiation
* Embed brand purpose across all creative and marketing efforts
Creative Strategy & Narrative Development
* Lead the development of compelling brand stories and integrated campaign platforms
* Create messaging frameworks that guide tone, voice, and communication pillars
* Turn insights into inspiring creative briefs that drive breakthrough ideas
Campaign Development & Execution
* Partner with portfolio teams to shape creative strategies into consumer-facing campaigns
* Oversee development of campaign assets, ensuring strategic and audience alignment
* Collaborate with internal and external creative teams to deliver best-in-class content
Consumer & Category Insight
* Apply deep consumer understanding to inform creative direction and storytelling
* Use cultural and category trends to fuel innovative, future-facing strategies
* Partner with insights team to identify and act on relevant research opportunities
Cross-Team Collaboration & Alignment
* Work closely with marketing, innovation, digital, and retail teams to ensure consistency
* Provide strategic input to creative partners and external agencies
* Facilitate workshops and creative sessions to bring brand platforms to life
Innovation & Thought Leadership
* Stay ahead of industry and cultural trends to spark new thinking
* Promote bold, progressive ideas that differentiate our brands
* Inspire teams through leadership, creativity, and collaboration
Why Hain?We’re not just a collection of brands. We’re a community on a mission. From New Covent Garden Soup to Sun-Pat, we exist to make healthier living easier and more inclusive — for people and the planet.
At Hain, you’ll work in a values-led, high-growth environment where creativity is celebrated, and your ideas can make a real impact. We’re growing fast — and want you to grow with us.
Reporting To: Brand & Creative Strategy Director
Direct Reports: 2
Location: Reading (Ella’s Kitchen HQ), with up to 3 days WFH
Travel: Occasional international travel required
Ready to lead bold, purposeful brand storytelling?
Apply now and help shape the future of food and wellness.
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