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Marketing communications executive

Edinburgh
KAL
Marketing communications executive
Posted: 6 July
Offer description

The Stakeholder Communications Executive is accountable for KAL’s marketing engagement activities, ensuring stakeholders, customer groups, partner and other interested parties are informed and bought in to campaigns, aware of product launches and updates and are actively involved in sharing and promoting to achieve the company’s sales and marketing objectives. Internal communications and events management is also a major part of this exciting role. Tailoring and creating content for these groups, the Stakeholder Communications Executive is very much a people-person and great communicator with a B2B marketing and comms background, as well as a passion for fintech.

Responsibilities

1. Supporting our internal and external events programme (from product roadmap sessions to virtual sales conferences, webinars and in-person global staff conventions)
2. Creating content and assets to support and educate our sales team on key product and campaign messaging (PPTs, papers, yammer, toolkits...)
3. Amplifying our prospect marketing campaigns and tailoring content for our partner network
4. Building and maintaining strong relationships with key KAL stakeholders, acting as the lynch pin between marketing and the rest of the business – acting as a business partner to achieve marketing objectives
5. Working with our subject matter experts to build case studies and testimonials
6. Supporting the development of internal communications and activities to benefit staff engagement and culture
7. Managing our weekly industry news bulletin and other stakeholder communications
8. Acting as brand guardian; maintaining and growing marketing assets and updates on our staff intranet
9. Tracking and reporting on effectiveness of communications and marketing activities
10. Creating and maintaining an internal calendar featuring key events, news, and activities for organisation-wide visibility, including external milestones
11. Collaborating with team members on broader marketing activities.
12. Supporting our Linkedin engagement strategy
13. Managing industry association relationships and platforms

The individual

14. Educated to degree-level in marketing or any relevant field (preferred)
15. Strong visual creativity and copywriting skills
16. Customer focused thinking
17. Great communication and stakeholder management skills
18. Flexible and willing to adapt to changing priorities and deadlines
19. Great interpersonal and organisational abilities
20. Able to get creative and generate ideas as needed
21. Willing to learn and work across the full marketing mix
22. Outgoing – a ‘people person’ with a passion for engagement and developing strong relationships.

To apply, please send your CV to

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