CRM Automation Specialist
Job Ref: 3471
Division, Department: CU Corporate Services Limited (CUCS), Marketing - Web and Digital Marketing
Salary: Competitive starting salary range from £35,574 up to £40,435 per annum (dependent upon experience) with the potential to progress. A discretionary range for candidates with exceptional experience can be discussed/considered
Mode: Permanent, Full Time
Do you have a passion for CRM automation and creating personalised, data‑driven experiences? We’re looking for a CRM Automation Specialist to help transform how we engage with students and deliver seamless, omni‑channel journeys across the student lifecycle.
As the technical lead for CRM marketing automation, working closely with creative campaign teams and technical product owners, you will design and optimise automated journeys in Salesforce Marketing Cloud, leveraging tools like Journey Builder, Email Studio, Automation Studio, and SQL to deliver the right message at the right time.
You will use engaging content, behavioural triggers, and segmentation to drive recruitment, conversion, and retention, while ensuring compliance with data governance and GDPR. With direct involvement in this role, you will champion best practices, troubleshoot workflows, and explore advanced features like Salesforce Einstein to enhance campaign performance.
Key Responsibilities
* Build and optimise automated journeys across the student lifecycle.
* Drive personalisation strategies using CRM data and behavioural insights.
* Maintain and enhance CRM workflows for accuracy and reliability.
* Integrate CRM activity across channels (SMS, web, events) for a seamless experience.
* Support data governance and compliance initiatives.
* Provide technical guidance to stakeholders and translate complex CRM capabilities into actionable solutions.
Our Successful Candidate
* Educated to degree level (or significant work experience in a similar role) in a related area. A qualification in data analysis, marketing technology, or digital communications and/or a salesforce certification (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant) would be advantageous.
* Significant experience in CRM administration/configuration within Salesforce or another enterprise‑level CRM/Marketing automation platform. Experience of using Salesforce Einstein would be desirable.
* Previous work experience designing and optimizing multi‑channel, personalized journeys aligned to contact strategies.
* Confident in working with complex data sets, segmentation and behavioural triggers, analysing performance and applying insights to improve outcomes. Experience of using SQL, AMPScript, HTML or similar tools for automation of marketing campaigns.
* Ability to collaborate across teams and communicate with technical and non‑technical stakeholders.
* Experience working in a Further Education or Higher Education sector is advantageous.
Closing Date - 9/04/2026
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