Broughton, Skipton, North Yorkshire (flexible)
We are seeking an experienced, hands‑on Marketing Manager to lead the planning, execution and optimisation of multi‑channel marketing activity across our brand. This is a varied role requiring a strong blend of creativity, commercial awareness, project management and analytical thinking.
The successful candidate will take ownership of marketing campaigns, product launches, email and SMS marketing, influencer and ambassador programmes, events, website content, and agency relationships. They will work collaboratively across the business to ensure a consistent and engaging customer experience across all touchpoints.
Key Responsibiliti
esCampaign Management & Brand Marketi
* Lead the execution of integrated marketing campaigns and product launches across multiple channel
* Ensure all campaign activity is delivered on time, within budget and aligned with brand objective
* Monitor, analyse and report on campaign performance, identifying opportunities for continuous improvemen
* Support the planning and development of future marketing initiatives and annual marketing calendar
* Maintain strong brand consistency across all marketing activit
y.Content Creation & Brand As
* Lead and support content creation projects, including photography and video shoot
* Work collaboratively with internal teams and external partners to deliver high-quality conten
* Ensure all creative output reflects brand guidelines and commercial objective
s.Email & SMS Marketi
* Own the end-to-end delivery of email marketing campaigns, including planning, content creation, build, scheduling and reportin
* Manage customer journeys, automated flows and SMS communication
* Continuously analyse performance metrics and implement optimisation strategies to improve engagement, conversion and customer retentio
n.Social Med
* Support the development and execution of social media strategy across key platform
* Provide guidance and best-practice recommendations to internal team
* Ensure social activity aligns with wider marketing campaigns and business objective
s.Website & Customer Experien
* Collaborate with merchandising and wider business teams to ensure campaign landing pages, website content and promotional activity are delivered on schedul
* Review website performance and customer journeys to identify opportunities for conversion rate optimisation and improved user experienc
* Ensure website activity supports broader campaign, email and SMS marketing plan
* Manage relationships with brand ambassadors, influencers and content creator
* Coordinate communications, product seeding, content approvals and ongoing engagement activitieWork closely with agency partners to ensure influencer activity aligns with brand and campaign objective
* Measure and report on influencer performance, ROI and overall programme effectivenes
* Maximise the use of influencer-generated content across marketing channel
s.Agency & Stakeholder Manageme
* Act as the primary day-to-day contact for external agencies, freelancers and marketing partner
* Develop clear briefs, provide feedback and manage approvals to ensure work is delivered to the required standar
* Build strong internal and external relationships and confidently manage stakeholder expectation
* Hold suppliers and partners accountable for performance and deliver
y.Events & Brand Representati
* Support the planning, organisation and execution of events, exhibitions and industry showcase
* Represent the business at internal and external events when require
* Deliver presentations and communicate confidently with a range of audience
s.Reporting & Analys
* Produce regular performance reports across all marketing channel
* Analyse data and marketing performance to provide actionable insights and recommendation
* Monitor budgets, costs and marketing ROI to support commercial decision-makin
Skills & Experie
* Previous experience in a Marketing Manager or similar ro
* Strong understanding of integrated marketing across digital and offline channe
* Proven experience managing marketing campaigns from planning through to execution and analys
* Experience with email marketing, CRM and customer retention strategie
* Strong project management and organisational skil
* Excellent communication and presentation skil
* Ability to manage multiple projects and stakeholders simultaneous
* Commercially minded with a strong understanding of budgets, costs and return on investme
* Analytical and data-driven, with the ability to translate insights into acti
* Onfident decision-maker with a proactive and hands‑on approa
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