Job Summary
Senior Marketing Executive to join the Brand team, reporting to the Campaign Manager and working closely with the Head of Brand Marketing. The role focuses on delivering offline campaigns that boost private pay enquiries for homes with higher vacancies or undergoing refurbishment. Hybrid working: one day per week in the office at Finsbury Square, London.
Responsibilities
* Deliver multi‑channel offline campaigns to increase enquiries and reduce cost per enquiry or conversion.
* Coordinate with agencies and internal teams to deliver campaigns on time and to a high standard.
* Work with Operations to identify homes needing support and share performance updates.
* Manage campaign inboxes and provide responsive support to homes on targeting and local activity.
* Liaise with Development and Interior Design to stay updated on refurbishment timelines and share information via the tracker.
* Work with Customer Experience to refine customer journeys and update tools and guidance.
* Lead planning for post‑refurbishment events to drive awareness and enquiries.
* Maintain reporting tools with up‑to‑date campaign and home‑level data.
* Oversee media tracking (numbers, URLs) and report monthly performance.
* Manage budgets, process invoices promptly, and flag risks or underspend.
* Provide ad hoc support to Campaign Marketing and the Head of Brand Marketing.
Qualifications
* Strong communication skills and a collaborative mindset.
* High attention to detail and the ability to manage multiple projects simultaneously.
* Confidence working with data to inform decisions.
* A proactive, organised approach and a passion for delivering great work.
* A minimum of 5 years marketing experience.
* Experience in coordinating multi‑channel campaigns and working with agencies.
Benefits
* Access to a range of retail and leisure discounts.
* Access to comprehensive wellbeing support and the Best Doctors Service.
* Opportunity to develop within a supportive team.
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