Gearset is the leading Salesforce DevOps platform empowering over 3000 global companies to do DevOps right. We are expanding our marketing team and seeking a dynamic Senior Product Marketing Manager. This pivotal role offers the opportunity to shape the narrative of our rapidly growing products and capabilities. This role will be an integral part of our DevOps Lifecycle team.
As the sole provider of Salesforce DevOps rooted in true DevOps best practices, we're looking for a passionate individual who can translate complex technical features into compelling customer-centric stories, drive strategic product launches, and ultimately, accelerate our market leadership. We are particularly interested in candidates who have experience working with a diverse collection of products and a proven track record of bringing them to market in a cohesive and impactful way. If you're eager to influence the future of Salesforce development and thrive in a fast-paced, collaborative environment, this is your chance to make a significant impact
.
What's the opportunity for a Senior Product Marketing Manager at Gearse
t?As the Senior Product Marketing Manager, reporting to the Head of Product Marketing, you will be instrumental in developing and executing go-to-market and product launch strategies, crafting compelling messaging, and enabling sales to effectively position our products in the marke
t.You will be a key partner to one of three Group Product Managers, who leads a team of PMs to spearhead the design and execution of key product strategy components within their portfolio. Together, you will jointly guide our products' strategy and trajector
y.Your close collaboration will ensure that go-to-market strategies, product launches, and compelling messaging are aligned with the product roadmap, driving both adoption and revenu
e.
What you'll achi
eveDrive Successful Product Launches: You will develop and execute impactful go-to-market strategies that result in successful product launches, exceeding revenue targets and market share goals. This includes deep market analysis, competitive positioning, precise target audience identification, and compelling messagi
ng.Elevate Product Perception: You will craft compelling product messaging and positioning that resonates with target audiences, clearly differentiating our offerings from competitors, and ultimately increasing brand awareness and positive product perception. You will own and maintain core messaging documents, ensuring consistency and clari
ty.Empower Sales Performance: You will equip the sales team with the tools and resources they need to effectively sell our products, leading to increased sales effectiveness and closed deals. This includes creating impactful sales collateral decks, product demos, competitive battle cards, and delivering effective traini
ng.Uncover Market Opportunities: Through thorough market research and competitive analysis, you will identify key market trends, customer needs, and opportunities for product growth, directly influencing product strategy and developme
nt.Optimise Marketing ROI: You will track and analyse the performance of product launches and product marketing-led activities, using data to identify areas for improvement and optimise future initiatives, maximising marketing ROI and demonstrating clear impa
ct.Foster Cross-Functional Collaboration: You will work closely with product managers, sales, engineering, and other marketing team members, building strong relationships and ensuring seamless collaboration and execution of marketing pla
ns.Champion Customer Insights: In partnership with product management you will work together to undertake customer research to shape positioning, messaging, and marketing strategies. You will ensure our products and marketing efforts are aligned with customer needs and desir
es.Advance Your Product Marketing Expertise: As one of the first product marketing hires, you will have the opportunity to help establish what product marketing means at Gearset. You'll build experience in product marketing core competencies, working on diverse projects and becoming a key stakeholder in go-to-market, product, and marketing activiti
es.
About
youProven experience in product marketing with a focus on SaaS or enterprise software products. within a tech or software company, ideally with exposure to SaaS and enterprise sa
les.Strong analytical skills with the ability to turn insights into actionable growth initiati
ves.Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and influencing senior stakehold
ers.A strategic thinker with a track record of developing marketing strategies that have materially impacted the busin
ess.
Great to
havesExperience in a high-growth company with a strong product-led growth mo
tion.Subject matter expert in technical pro
ductsKnowledge of the Salesforce ecosystem or similar platf
orms.
Salary and benefits (the stuff you'd ex
pect)Salary is negotiable (depending on exper
ience)This is a full time opportunity, working Monday to Friday with the option of flexible home working (for most of us that looks like 2-3 days a month in the o
ffice)Opportunity to join our Long Term Incentive
schemeGenerous personal development budget for courses, conferences, or whatever is useful to your professional development in the role of up to £1500 pe
r yearTop end hardware pr
ovidedFree lunch in the
office25 days holiday plus bank holidays (with the option to buy an extra 5 each
year)Company Pension Plan (matching up
to 5%)Bupa healt
h careLife Insurance & critical illness
coverDiscounted gym membership, as well as a range of health and wellness be
nefits