Job Description
Ariane London is looking for a Store Manager for a French fashion brand in London.
The store is located on King's Road in Chelsea.
MAIN MISSION
Reporting to the Regional Manager, the Store Manager is responsible for driving and
developing sales in her store and optimizing its organization while ensuring a warm,
expert, and genuine experience for our customers, as well as providing a clear and
motivating work environment for the sales teams.
MISSIONS
CUSTOMER SERVICE – Advise customers and ensure that the entire team performs their
tasks according to the brand's defined standards by:
● Constantly setting a good example;
● Ensuring quality customer service in accordance with the art of selling throughout
the store (in line with the brand's requirements and based on feedback from Google
reviews and NPS survey responses);
● Making sure the team strives to retain customers (by offering the best shopping
experience and mastering and developing customer loyalty indicators for the
store).
COMMERCIAL AND ANALYTICAL DEVELOPMENT – Analyze business reports to make the
best decisions to achieve and grow the store's sales by:
● Analyzing and reporting sales tracking through product rankings, sales analysis,
and company indicators (TT, PM, etc.);
● Motivating, challenging, and managing the team on a daily basis;
● Making the targets and KPIs accessible and motivating for the team;
● Making decisions and implementing action plans to address the store's challenges
(creating, monitoring, and analyzing action plan results while being creative and
entrepreneurial in executing them);
● Providing feedback to the regional manager on sales progress and store needs;
● Knowing the brand's collections, training, and informing the team;
● Staying alert and curious about the competitive market;
● Optimizing product displays in collaboration with the visual merchandising
manager to drive sales impact.
HUMAN RESOURCES MANAGEMENT – Manage the team on a daily basis by:
● Creating, managing, and controlling store schedules via Eurécia in line with the brand's
contractual framework;
● Ensuring the entire team complies with workplace risk prevention policies;
● Supervising the training, development, and performance evaluation (constant
feedback) of all team members;
● Overseeing recruitment and ensuring the integration/welcoming of new hires;
● Respecting and enforcing legal guidelines.
IMAGE – Both for product (Visual Merchandising) and the the brand's Lifestyle (grooming and
attire):
● Ensuring that displayed products meet the brand's image standards;
● Overseeing the final outcome of visual merchandising changes (adaptation);
● Teaching and training the team on the brand's merchandising standards;
● Adhering to the brand's dress code in full and ensuring the team does the same;
● Upholding the Lifestyle/grooming standards;
● Ensuring the care of both the manager's and the team's attire.
STOCK MANAGEMENT AND IT/FINANCE PROCESSES – Oversee stock and proper
process execution by:
● Managing and optimizing the store's inventory;
● Supervising various operational tasks related to operations (delivery-returns-rolling
inventory-defective items removal);
● Ensuring good operational management of the brand within the allocated time;
● Supervising and ensuring optimal restocking at all times;
● Analyzing and deciding on the store's product needs (restocking requests, product
boosts, or returns);
● Respecting and ensuring compliance with procedures related to unknown
shrinkage and administrative processes, as well as smooth inventory operations;
● Carrying out and supervising cash register operations on Shopify;
● Ensuring and using the company's omnichannel processes (Click and Collect);
● Ensuring the proper implementation of safe, cash, and cash drawer management
processes;
● Alerting the regional manager in case of exceptional events.
TOOLS
● Knowing and ensuring team training on technology tools and their use (improving
customer shopping experience);
● Monitoring the use of technology tools in sales processes;
● Ensuring the proper functioning and monitoring of any technological device issues.
REQUIRED SKILLS FOR THE POSITION
BE A MERCHANT
● Gather customer feedback to improve products and services;
● Make decisions with the customers in mind;
● Build customer loyalty through trust and respect.
BE A MANAGER
● Motivate the team and drive projects forward;
● Identify each person's sources of motivation and use them to achieve maximum
performance;
● Facilitate tasks and decision-making;
● Represent authority;
● Seek advice and be seen as a member of the team;
● Handle difficult and conflictual situations.