Ever wondered what it would be like to spearhead the European expansion of a rapidly growing outdoor brand that's completely changing how people experience adventure? You're working with a brand whose content consistently goes viral, whose community grows by thousands weekly, and whose products have shifted an entire market category from niche to mainstream.
Why This Opportunity Will Change Your Career
Our client has taken a traditional outdoor product and made it accessible to everyone. What was once exclusively for serious off-roaders has become the go-to choice for weekend adventurers, festival-goers, and anyone wanting to explore off the beaten track.
They've built the kind of engaged community that most brands spend years trying to create. Their social content regularly hits millions of views, they've got a passionate customer base that creates endless user-generated content, and they're growing faster than they can keep up with.
France is their strategic focus, and they need someone who truly understands the market to lead this expansion.
This isn't just another marketing role. This is your chance to become the architect of European expansion for a brand that's redefining outdoor adventure.
Source and manage the best PR and influencer agencies that understand outdoor culture
Create campaigns that resonate with French adventure enthusiasts
Navigate cultural nuances and local market requirements
Adapt successful UK marketing strategies for the French market
Work directly with their performance marketing team to optimize campaigns locally
Build relationships with French content creators and brand ambassadors
Help establish their physical presence in France through retail partnerships
You're probably working at an established outdoor or sports brand right now, maybe feeling a bit constrained by corporate processes. Native French speaker with deep understanding of the French consumer market
Proven experience in social media, influencer marketing, or brand activation
Background in outdoor, sports, or lifestyle brands preferred
Hands-on mentality with strong commercial instincts
Excited by the challenge of building international markets from the ground up
Career Growth: This role has senior leadership written all over it. Successful expansion of the French market positions you to lead broader European operations.
Our client values innovation, community, and authentic adventure. Send us your CV and tell us why you're the right person to lead this brand into France.