Senior Marketing Activation Manager – 12 MONTH FTC
Location: Chiswick, London
Team: Europe Regional Customer Marketing – Global Travel Retail BusinessHybrid working approach. Manage your time between home and office.
About the role
Note, this is a fixed‑term contract for 12 months. As Senior Marketing Activation Manager you will lead the planning and execution of best‑in‑class activations across three of our global GTR customers. Managing five direct reports, you will shape the annual regional activation strategy, localise global toolkits, negotiate marketing plans, increase visibility and deliver impactful omnichannel brand experiences across key airports in Europe.
This role requires the ability to travel up to 30% of the time for customer meetings and airport visits.
Your unique contribution – 4 main areas of responsibility
* Define annual brand promotional plans aligned to global and regional prioritisation and traveller trends.
* Evaluate and prioritise promotional packages, activation and visibility opportunities using our investment framework.
* Work closely with omnichannel and retail design teams to deliver 360‑degree activations, ensuring brand consistency in every touchpoint.
* Lead end‑to‑end implementation on strategic projects.
* Oversee all projects within customer remit while leading the team to deliver best‑in‑class activations.
* Provide day‑to‑day leadership, coaching, and performance management – fostering a high‑performing, collaborative, and innovative team culture.
* Collaborate closely with Regional Sales Managers and Key Account Managers to co‑build customer activation plans for launches and hero campaigns.
* Develop strong relationships with European customer partners; translate agreements into Joint Business Plans and manage delivery throughout the year.
* Support customer sell‑in with compelling activation proposals and visibility storytelling.
* Work cross‑functionally with Europe Regional Commercial, Customer Services, Supply Chain, Global Marketing Activation, Retail Excellence, Brand Teams, and Portfolio & Insights and other Regional Hubs across APAC and Americas.
* Own customer‑level A&P budgets, including PO management and monthly financial tracking.
* Provide reporting and insights on campaign performance against KPIs for both customers and internal stakeholders.
* Monitor depletion trends and share actionable insights with commercial teams; assess visibility tools and campaign effectiveness to drive continuous improvement and efficiencies.
Your blend of talent
* Experience in customer marketing, trade marketing or activation within Travel Retail, domestic off‑trade, FMCG, luxury or spirits.
* Strong leadership and people management capability.
* Ability to work collaboratively with sales and cross‑functional teams.
* Demonstrated success in negotiating annual customer marketing agreements.
* Confident in presenting to key internal and external stakeholders.
* Strong analytical and financial acumen, including budget management and reporting.
* A dynamic, adaptable and proactive mindset, with excellent project leadership.
* Curiosity, drive and the ability to manage multiple fast‑paced projects simultaneously.
Role purpose
Your work will directly influence how millions of travellers experience our brands. You will shape visibility, elevate conversion and build strong partnerships with customers—creating standout, cross‑channel brand moments in one of the most exciting retail environments in the world.
Benefits
* Private medical insurance, critical illness cover and optional healthcare cash plan and dental insurance.
* 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more.
* Access to gifts & discounts, including an allowance each year to spend on our brands in staff shop and employee discounts from high‑street retailers.
* Regular events, employee‑run networks, culture of flexibility and trust and a variety of tools and resources to support wellbeing and mental fitness.
Responsible drinking
We promote responsible drinking and welcome all, regardless of personal choices on alcohol consumption.
Equal‑Opportunity Employer
We assess applications based on skills, experience and achievements, not gender, age, ethnicity or education. We also provide accommodation for flexible working or to support the application process.
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