Digital Marketing Executive
Southampton
£30k + Benefits
VR/10503
A great opportunity has arisen for a skilled digital marketer to join a well known brand to drive their online presence to the next level.
The Digital Marketing Executive will be part of a team and be responsible for managing and executing digital marketing strategies across multiple channels.
Role and responsibilities include:
* Create, manage, and optimise PPC campaigns on Google Ads and social platforms.
* Monitor ad performance, analyse ROI, and implement improvements.
* Conduct keyword research, on-page/off-page SEO, and technical SEO audits.
* Optimise website content to improve organic rankings and traffic.
* Create engaging email campaigns to boost customer retention and sales.
* Plan and schedule engaging social content across Instagram, Facebook, LinkedIn, etc.
* Produce high-quality, relevant content for blogs, product pages, and social media.
* Track website and campaign performance using Google Analytics & other tools.
* Update and maintain the company website, ensuring a smooth user experience.
* Maintain and update CRM databases with customer information.
Skills and experience required:
* Proven experience in digital marketing (PPC, SEO, social media, email marketing).
* Knowledge of Google Ads, Meta Ads, and Google Analytics.
* Familiarity with website management
* Experience with CRM tools
* Creative mindset with basic design skills (Canva or similar).
* Strong analytical and reporting skills.
* Ability to work independently and meet deadlines