Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI
Top reasons to work for this software client:
* Basic salary to 55k per annum.
* Remote based role.
* Flexible 37.5 hours per week.
* Core hours M to T 9.30am-4pm, core hours Friday 9.30am-12pm.
* Award winning, fast paced collaborative Cybersecurity Software Business.
* Joining at an exciting time of company growth.
* Pivotal role focussing on Data, User Journey, Optimisation, PPC, SEO, UX, UI
* Working closely with the Head of Marketing, Sales & Product Teams.
* Opportunity to impact and propel your career, big emphasis on training & development.
* Holiday Allowance 25 days, rising to 30 days + BH + Buy / Sell additional
* Flexible hours - Including banking hours, shorter core hours on a Friday.
* Duvet Days, Recognition Awards
* Competitive Pension Scheme
* Cash-back Healthcare Plan.
Broad Core Responsibilities:
* Working closely with the Head of Marketing to design, manage and deliver an innovative digital marketing strategy that uses your best practice, analytics and benchmarks to increase marketing qualified leads.
* Shape user journeys whilst delivering on the GTM plan.
* Developing the online user experience and analysing how customers and prospects move through the digital marketing funnel, alongside managing, supporting and developing the Digital team.
* Optimise the website for users as well as search engines.
* Take ownership of the data architecture of the website / managing ongoing development.
Expected Qualifications, Skills & Experience:
* B2B tech marketing experience.
* Proven success in a data driven digital role.
* Ability to turn best practice and research into executable action plans.
* Experience in managing the digital tech stack and automation tools.
* Enjoy collaborating with content, sales, and product teams.
* Experienced working alongside a content marketing team so that you can collaborate on campaigns and optimise them in the marketing automation system (HubSpot).
Highly desirable:
* Experience in the Cybersecurity Industry
* Hands-on in-house PPC and SEO experience
* Experience of working with tools such as Semrush, Hotjar, Zoominfo