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Content and data insight strategist

Twickenham
Beat Media Group
Posted: 19h ago
Offer description

Business Development Director @ Beat Media Group (Sportsbeat, Storybeat, PRTNR Strategies & News Associates)

About Beat Media Group

Beat Media Group is one of the UK’s leading content, communications and syndication agencies. Through Sportsbeat and Storybeat we produce journalism, social content, video, creative campaigns and industry-leading syndication across the global sports landscape.

We are fast moving, collaborative and ambitious. Curiosity, creativity, accountability and a genuine love of sport and storytelling sit at the heart of our culture.

This role sits within a growing area of the business as we continue to invest in data, insight and audience intelligence.


Role Purpose

We are looking for a Content and Data Insight Strategist to help us understand, measure and amplify the performance of our content across social media, web and our syndication network.

You will turn audience data into clear, actionable insight that drives smarter decisions for our editorial, social, video and commercial teams. This is an ideal second or third step for someone who wants to build a career at the intersection of sport, content and data strategy.


What You Will Do


Data and Audience Insight

* Analyse performance data across web, social and syndication
* Identify audience trends and platform behaviours
* Build and maintain dashboards and structured datasets


Reporting and Strategy

* Produce weekly, monthly and campaign performance reports
* Translate complex data into simple, insight-led narratives
* Support pitch responses, proposals and measurement frameworks


Operational Improvement

* Provide insight to support campaign planning and optimisation
* Highlight opportunities to improve reach, engagement and efficiency
* Evaluate content, syndication output and editorial performance


Collaboration and Influence

* Work closely with editorial, social, video and commercial teams
* Feed insights into brainstorms and creative development
* Share platform and audience trends across the business


Market and Landscape Understanding

* Track sports, digital and audience trends
* Stay across platform updates, new formats and emerging tools


What We Are Looking For


Core Skills and Experience

* Two to three years’ experience in insight, analytics or audience roles (or exceptional entry-level)
* Strong proficiency in Excel or Google Sheets
* Experience with analytics platforms (GA4, native social analytics etc)
* Ability to interpret data, spot patterns and communicate clearly
* Excellent written and verbal communication
* A genuine passion for sport, storytelling and audience behaviour


Good to Have

* Experience working with rights holders, sports organisations or content agencies
* Knowledge of campaign measurement, ROI reporting or partnership evaluation


Cultural Fit

* Are naturally curious and enjoy learning
* Are a clear and accurate problem solver
* Thrive in a fast-paced creative environment
* Enjoy working in a team-first culture
* Love sport, content and the way audiences behave


Benefits

* Competitive and dependent on experience.
* Twenty-three days annual leave plus bank holidays
* An additional day off for your birthday
* Regular performance and salary reviews
* Cycle to work scheme
* Modern, collaborative working environment


How to Apply

Please send your CV and a short covering letter to vacancies@beatmediagroup.co.uk including:

* Your salary expectations
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