Overview
Global Talent Acquisition Manager @ TalentBet | Recruiting, iGaming, FinTech
Chief Marketing Officer (CMO) US Market (iGaming / Sweepstakes Casino)
Our client is an international iGaming company with a successfully launched sweepstakes casino in the US. Their marketing team is already driving growth, and we are now looking for a CMO to scale acquisition, expand traffic sources, and achieve ambitious FTD targets while maintaining strong quality metrics (ROAS, CAC, LTV). The ideal candidate has hands-on experience in sweepstakes casino acquisition and a strong network in the industry.
Key Responsibilities
* Scale existing traffic sources (Meta, Google, Affiliate, SEO, etc.) and launch new ones.
* Deliver on FTD volume targets while ensuring traffic quality (ROAS, CAC, LTV).
* Mentor, develop, and strengthen the marketing team (currently 10+ people), expanding vertical expertise (Meta, Google, Affiliate, SEO, etc.).
* Design, launch, and optimize marketing campaigns focused on efficiency and growth.
* Collaborate with the product team to improve funnels, conversion, and retention.
* Analyze performance, implement best practices, and expand processes for scaling in the US market.
Key Skills & Experience
* Proven hands-on experience in user acquisition for sweepstakes casinos (must-have).
* Deep knowledge of major traffic sources: Meta, Google, SEO, affiliates, influencers.
* Strong network and practical contacts in the industry (affiliates, media buying teams, etc.).
* Solid analytical skills: ability to calculate and optimize CAC, ROAS, LTV, and manage budgets.
* Experience building and scaling marketing teams.
* Affiliate/partnership program development experience is a plus.
* Previous in-house product experience highly desirable.
Seniority level
* Director
Employment type
* Full-time
Job function
* Marketing, Advertising, and Art/Creative
Industries
* Gambling Facilities and Casinos, Software Development, and Marketing Services
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