Product Owner – B2B & B2C Location: Liverpool (Hybrid – 2 days/week, flexible) Salary: £70,000–£75,000 (up to £80,000 for exceptional profiles) The Company A high-growth digital performance business specialising in lead generation and customer acquisition for global automotive brands. With a strong focus on data integration, digital innovation, and machine learning, the company operates at the intersection of B2B platform development and B2C customer engagement. Fast-paced, agile, and collaborative—this is a business where product leaders can drive meaningful impact. The Roles Two opportunities available: B2B Product Owner – Lead development of a proprietary Customer Acquisition Platform (CAP) used across partner ecosystems B2C Product Owner – Optimise consumer-facing websites to improve engagement, conversion, and data quality B2B Product Owner – Key Focus Areas: Own product roadmap for CAP across integrations, automation, and platform innovation Liaise with automotive clients to gather technical and commercial requirements Lead delivery across dev, data, and client teams Oversee platform ops and data processing performance Scale ML-based lead scoring, CRM integration, and international platform readiness B2C Product Owner – Key Focus Areas: Manage product roadmap for consumer websites across CRO, UX, and SEO Drive improvements in traffic, engagement, and lead conversion Collaborate with design, marketing, and SEO teams to optimise acquisition flows Own end-to-end testing, analysis, and site performance reporting Ensure clean consumer data flow into B2B systems What You’ll Need (Both Roles): Essential: Product Owner or Product Manager experience Strong commercial focus in lead gen, performance marketing, or acquisition Skilled in roadmapping, sprint planning, and backlog ownership Comfortable in cross-functional delivery environments Strong stakeholder engagement – internal and client-facing Data-driven with a test-and-learn mindset Desirable: Automotive sector experience CRM integration, AI-driven lead scoring, or validation exposure CRO/SEO experience (especially for B2C role) Martech, SaaS, or lead management platform experience How to Apply Send your CV to Daniel Abbasi via the Apply link on this page or reach out directly for a confidential conversation.