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Business development manager - spa and wellbeing emea

York (North Yorkshire)
Wildsmith Skin
Business development manager
Posted: 7h ago
Offer description

ABOUT WILDSMITH

At Wildsmith we create clinically proven, science-based products and experiences to transform skin health and wellbeing - made responsibly and by a community of restless experimenters – without compromise.


Launched in 2018, this is an opportunity to join a young business as it enters an exciting period of international and domestic growth.


Our vision is to be the reference in responsible skin health and wellbeing and we are committed to taking an active part in creating a more just, equitable and sustainable world – today we positively impact 14 out of the 17 UN sustainable development goals and are working with Future Plus to develop a three year sustainability roadmap focussed on Climate, Diversity and Inclusion, Social, Economic and Environmental measures.


Created by many hands, minds and ideas Wildsmith is made up brilliant people. Each unique and each valued for the differences they bring to the table. And as our team grows we are committed to maintaining equal opportunities across our recruitment – prohibiting discrimination based on age, gender, race, sexual orientation, religion or any other protected characteristics as identified in the Equality Act of 2010. If you are contacted to be part of our recruitment process and require any assistance to support your interview attendance, please let us know.


We offer hybrid working, with office time spent between Hampshire and London. This role will require some international travel.


JOB SCOPE

This role supports the Head of Spa & Wellbeing Development in delivering Wildsmith’s spa and wellbeing strategy across UK, Europe, and Middle East. It combines strategic development with operational support, ensuring Wildsmith’s standards and philosophy are consistently implemented and maintained across all designated properties. The role also includes driving sales responsibilities for new business, ensuring alignment with regional priorities.



KEY RESPONSIBILITIES AND ACCOUNTABILITIES:

* Assist in shaping and executing Wildsmith Wellbeing concepts across UK, Europe, and Middle East.
* Provide operational support for spa openings and brand integration.
* Manage Liberty London operations
* Support the acquisition of new business through proactive sales activity.
* Develop and maintain a robust sales pipeline to identify and pursue new spa partnership opportunities.
* Build and nurture relationships with decision-makers in luxury hospitality and wellbeing sectors to position Wildsmith as a preferred brand.
* Assist in preparing tailored proposals and presentations for prospective partners, ensuring alignment with Wildsmith’s brand philosophy.
* Monitor and report on sales pipeline progress, conversion rates, and revenue forecasts to support strategic decision-making.
* Collaborate with the Head of Spa & Wellbeing Development during negotiations, providing operational insights and ensuring feasibility of proposed solutions.
* Attend industry events to represent the brand and build strategic connections.
* Drive sales performance by meeting and exceeding retail and professional targets through strategic initiatives and reporting.
* Drive revenue growth through training, upselling and cross-selling strategies across treatments and retail products.
* Collaborate with hotel sales and marketing teams to create joint campaigns that maximize exposure and bookings.
* Track and analyse key performance indicators (KPIs) such as retail conversion rates, average transaction value, and repeat bookings.
* Implement promotional initiatives and seasonal offers to stimulate demand and increase profitability.
* Ensure aftercare recommendations and follow-up communications to encourage repeat visits and strengthen client loyalty.
* Monitor merchandising and uphold brand standards across all properties.
* Analyse performance data to maximise revenue and optimise profitability.
* Integrate initiatives into hotel marketing plans and coordinate promotional activities.
* Stay updated on Wildsmith products, treatments, and industry developments.


EXPERIENCE

* Minimum 5 years’ relevant industry experience in spa, wellbeing, or luxury hospitality environments.
* Strong organisational and administrative skills with attention to detail.
* Excellent communication and interpersonal skills across all business levels.
* Ability to multitask and manage priorities in a fast-paced environment.
* Proficient in Microsoft Office and comfortable with digital tools; Spa Management Software experience is an advantage and CRM systems.
* Flexible to travel within UK, Europe, and Middle East as required.
* Strong business acumen with numerical and financial analysis skills.
* Passion for wellbeing and luxury hospitality.
* Impeccable grooming in line with five-star industry standards.
* Be curious; continually broadening knowledge by keeping up to date with industry innovations and our competitor activity
* Be nimble and flexible in order to adapt to changing briefs.

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