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Associate Director at Consumer Additions | FMCG, Retail, Leisure & Hospitality
Senior CRM Executive - D2C E-Commerce Fashion Brand
Location: London (hybrid)
As a Senior CRM Executive, you’ll take the lead on our customer communications strategy, owning everything from campaign planning to platform performance. This is a broad, strategic-and-executional role suited to someone who thrives in a growing SME environment where you can make a real impact.
You’ll be the voice of the brand across our email and SMS channels, driving customer retention, loyalty, and lifetime value through smart segmentation, personalisation, and insight-led storytelling.
Key Responsibilities
* Develop and deliver the full CRM strategy across email, SMS, and loyalty programmes
* Manage end-to-end campaigns, from planning and copy to build, testing, and reporting
* Own segmentation strategies, ensuring we’re speaking to the right people at the right time
* Champion A/B testing and experimentation to improve open rates, engagement, and conversion
* Collaborate closely with creative and ecommerce teams to align messaging with promotions, launches, and brand campaigns
* Build customer journeys and automations that nurture long-term relationships
* Analyse performance and customer data to inform future strategy and share actionable insights across the team
* Manage CRM tools (e.g., Klaviyo or similar) and ensure data integrity
Personal Requirements
* Experience in CRM, retention, or email marketing, preferably in a D2C ecommerce environment
* Hands-on experience managing campaigns, from concept through to execution and reporting
* Strong knowledge of CRM platforms (Klaviyo, Ometria, etc.) and ecommerce integrations (e.g., Shopify)
* Analytical mindset with the ability to turn insights into action
* Creative flair and brand sensitivity. You know how to balance performance with personality
* Self-starter with excellent attention to detail and the ability to manage multiple priorities in a fast-paced setting
Thank you for your application. Due to the high number of applications we are, unfortunately, not able to provide individual feedback to every candidate at this stage of the process. If your application is successful however, you should be hearing from us in due course.
In applying for this vacancy, you accept that your data will be processed by Consumer Additions. We take great care looking after your personal data and more information about this can be found here https://www.consumeradditions.com/privacy-policy/. In the meantime, make sure you are following us on Linkedin.
Seniority level
* Seniority level
Associate
Employment type
* Employment type
Full-time
Job function
* Job function
Advertising and Marketing
* Industries
Retail, Manufacturing, and Wholesale
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