Galderma is the emerging pure‑play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science‑based portfolio of premium flagship brands and services that span the full spectrum of the fast‑growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ—the skin—meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.
Job Title: Senior Brand Manager Alastin
Location: London, UK
Core Mission
Lead the brand strategy, planning and execution for the physician‑dispensed skincare brand Alastin in the UK&I in line with global brand strategy and local launch plans, including the volume, revenue, marketing investment, product portfolio and brand communication plan delivering against brand sales targets and objectives.
Key Responsibilities
* Develop marketing strategy and plans and implement them effectively in market to achieve business goals and objectives.
o Develop the annual marketing calendar aligned with business stakeholders.
o Ensure deep understanding of market, competitors, and stakeholders (HCPs and Patients) through regular customer visits, trade/consideration publications, and desktop research.
o Collaborate closely with Sales to understand insights and needs of HCPs and translate into marketing strategy/plan.
o Understand patients' insights and needs for demand generation of Galderma products.
o Plan and execute market research where appropriate.
o Own KPIs and business cycle of marketing activities.
* Drive strong engagement with HCPs through education programs to increase our presence and consumption.
o Develop customer education plans, such as training and webinars, by closely working with the medical education team.
o Ensure close engagement with KOLs.
o Explore opportunity to leverage academic congresses.
o Learn and reflect best practice from other countries.
* Develop communication plan and promotional materials for both HCPs and patients to deliver our brand message.
o Develop and manage education/promotional materials for both HCPs and patients, and implement them effectively in field.
o Maximise the use of digital for efficient promotions and communication.
o Collaborate with external agencies/suppliers to deliver marketing activities effectively, such as webinars, campaign materials, etc.
o Identify the key message to strengthen brand/product differentiation.
o Plan and execute PR activities working closely with PR agencies and media, relevant influencers, etc.
o Own the execution and control of logo and visuals.
* Responsible for management and tracking of sales data and marketing budget.
* Lead to identify future growth opportunities including new product launch preparation.
Profile Requirements and Competencies
* Technical Skills:
o Degree level education
o Bachelor's degree in Marketing/Business
o Recognised Industry Post‑Graduate Diplomas/MBA (Desirable)
* Key Skills / Experience Required:
o 5+ years' experience in marketing roles
o Experience in premium cosmetics, OTC, or other beauty‑related business (desirable)
o A demonstrable record of success delivering key commercial KPIs
o Has led marketing strategy development for both long‑term and short‑term, with strong track record of business growth despite challenges
o Experience and knowledge of up‑to‑date integrated marketing and communication in a global company scope
o Strong track record of marketing/communication execution implementation such as ads/promo material development, event planning, etc.
o Understands key business functions (Commercial, Finance, Technical, Supply Chain)
o Ability to develop strong KOL relationships and communicate with HCPs
o Aesthetics customer/market knowledge (desired)
* Behavioural skills:
o Good interpersonal and communication skills, and work effectively with both internal and external partners, building strong trust.
o Ability to develop strong relationships and work with senior stakeholders.
o Results‑driven and a self‑starter with a great ability to work independently as well as in teams.
o Business acumen and understanding of business context to create appropriate marketing communication.
o Strong strategic thinking skill and leadership to execute plans with excellence.
o Capable of working independently while balancing a desire to succeed as part of a high‑performance team.
o Open‑minded and innovative with a high level of energy and motivation.
o Ability to stay flexible and willing to challenge the status quo.
o Reliable and responsible project leader with strong problem‑solving ability.
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