Junior Performance Marketing Manager
Retail Apparel and Fashion
Enfiled London - 3 days a week
£45,000-£55,000 + package
We are currently working with an apparel brand and online retailer, which is sold from a direct-to-consumer eCommerce store to millions of fans and customers world-wide. The brand is scaling quickly and has an excellent reputation in the market. Due to growth they are looking for a performance marketing manager reporting into the Head of Performance Marketing.
Key Responsibilities
* Manage day-to-day optimisation of Google and YouTube, Meta, and TikTok ads to ensure optimal performance, and working on new in-platform opportunities.
* Develop, execute, and oversee paid media strategies to drive efficient ROAS. Work to CPA targets for both new and existing customers with the ability to pivot between strategies as the market fluctuates.
* Day-to-day management of Performance Marketing budget with the Head of Digital Marketing.
* Produce weekly, monthly, quarterly, and annual reports on core KPIs and provide actionable insights for improvement. Monitor and track growth metrics, making data-driven recommendations.
* Collaborate with Brand Marketing team to share insights on creative performance and develop creative asset strategy.
* Build brand awareness for our collections and develop women’s strategy with the Head of Digital Marketing to evolve and progress this growing area of the business.
* Implement effective acquisition and retention strategies to drive sales and new customer growth while maintaining cost-efficiency. Expand geo-location and territory specific advertising alongside an annual roadmap of business developments.
* Expand and implement segments, and targeting of audiences, utilising data from Shopify, Klaviyo, Meta and other platforms.
Ideal Experience
* Experience managing paid media in-house or for an agency, preferably specialising in DTC retail.
* Analytically minded with great attention to detail.
* A track record of growing paid media programmes and business revenue efficiently. Experience managing large budgets across multiple channels to targets with success.
Benefits
● Hybrid working
● Generous employee discount
● 25% friends and family discount
● Uniform allowance
● Regular socials and team events
● 20 days holiday + bank holidays
● Amazing National Heritage office grounds with free parking
● Enrollment to company pension scheme
● Casual dress code
● Annual salary review
● Learning and development support
If you are interested in discussing this role further please apply using the link below or email Jasmin@3search.co.uk for more information.