Role Overview
Affiliates & Partnerships Manager – Waterloo (Hybrid Working) – Full Time – Permanent – Grade 4
As the UK’s best-known retailer of tech, we’re proud of the service our customers receive – and it’s all down to our team of 25,000 caring and committed colleagues. Working as one team, we learn and grow together, celebrating the big and small moments that make every day amazing.
The Affiliate & Partnership Manager is responsible for developing, managing, and growing the company’s affiliate marketing program and strategic partnerships to drive revenue, customer acquisition, and brand reach. Working closely with marketing, commercial, and digital teams, the Manager ensures partnerships align with wider business objectives while maximizing return on investment. The role requires a mix of relationship management, commercial negotiation, and performance analysis to scale partnerships effectively and sustainably.
Affiliate Program Management
* Manage and optimise the affiliate marketing programme to drive revenue, traffic, and new customer acquisition
* Recruit, onboard, and activate new affiliate partners including publishers, influencers, content sites, and cashback platforms
* Monitor affiliate performance and optimise campaigns to maximise ROI and programme growth
* Ensure accurate tracking, reporting, and attribution of affiliate activity through affiliate platforms
Partnership Development
* Identify and secure new strategic partnerships that align with the brand and support commercial objectives
* Build and maintain strong relationships with key partners to maximize performance and long-term collaboration
* Negotiate commercial terms, commission structures, and promotional opportunities with partners
* Develop co-marketing opportunities and joint campaigns with partners
Performance & Analysis
* Analyse campaign performance, traffic quality, and revenue contribution from affiliate and partnership channels
* Produce regular performance reports and insights with recommendations for improvement
* Monitor competitor activity and industry trends to identify new opportunities
Campaign Planning & Execution
* Plan and execute affiliate campaigns in line with promotional calendars, product launches, and seasonal activity
* Work with internal teams to create partner-ready content, offers, and promotional assets
* Ensure partners are kept informed of key campaigns, promotions, and brand updates
Stakeholder Collaboration
* Work closely with internal marketing, digital, and commercial teams to align affiliate and partnership activity with broader marketing strategies
* Collaborate with paid media, SEO, and CRM teams to ensure integrated campaign delivery
* Manage relationships with affiliate networks or technology providers where relevant
Required Skills & Experience
* +3 years experience managing affiliate marketing programs and partnership channels, ideally within an e-commerce or digital marketing environment
* Experience working with major affiliate networks such as AWIN, Rakuten Advertising, CJ Affiliate, or Impact.com
* Demonstrable success in driving revenue and customer acquisition through affiliate partnerships
* Experience recruiting, onboarding, and managing a diverse portfolio of affiliate partners including publishers, influencers, content sites, and cashback partners
* Experience negotiating commercial terms, commission structures, and promotional placements with partners
* Strong experience analysing campaign performance and optimizing activity based on data insights
* Strong relationship management and communication skills with the ability to build long‑term strategic partnerships
* Commercial awareness with the ability to identify opportunities that drive incremental revenue and growth
* Analytical mindset with strong skills in performance analysis, reporting, and optimisation
* Strong organization and project management skills, with the ability to manage multiple campaigns and partners simultaneously
Benefits
Join our team and we’ll be with you every step of the way, helping you develop the career you want with new opportunities, on‑going training and skills for life. Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet. Every voice has a space at our table and we’re committed to making inclusion and diversity part of everything we do. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email careers@currys.co.uk and we’ll do our best to help.
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