Turf Equipment Area Sales Manager Role Overview We are recruiting on behalf of a well-established and growing turf and ground care machinery provider seeking a Territory Sales Manager to take ownership of a key region covering the East Riding and North Yorkshire. This is a field-based role focused on developing long-term relationships with commercial turf customers, including golf courses, sports facilities, local authorities, contractors, and professional ground care users. The successful candidate will be responsible for promoting a full range of premium turf and ground care machinery, delivering product demonstrations, and providing tailored solutions that meet customer needs. Key Responsibilities Build, develop, and maintain strong relationships with commercial turf and ground care customers across the territory Promote and sell a portfolio of professional turf and ground care machinery Identify and develop new business opportunities through proactive lead generation, networking, and customer engagement Conduct on-site visits and product demonstrations to assess requirements and recommend suitable solutions Prepare and present quotations, proposals, and finance options where appropriate Work closely with sales support, parts, and service teams to ensure a high standard of aftersales support Maintain accurate customer records, sales activity, and forecasts using CRM systems Represent the business at trade shows, open days, and manufacturer events Monitor competitor activity, market trends, and industry developments Achieve agreed sales targets and contribute to the continued growth of the Turf Division Candidate Profile Proven experience in equipment sales, ideally within commercial turf, ground care, agriculture, or a related sector Strong commercial awareness with a track record of meeting or exceeding sales targets Excellent communication and relationship-building skills Ability to demonstrate, or quickly develop, strong product knowledge of turf and ground care machinery Self-motivated and comfortable working autonomously within a defined territory Experience managing sales pipelines and CRM systems Full UK driving licence and willingness to travel within the region Package & Benefits Competitive basic salary Uncapped commission structure Company vehicle Ongoing manufacturer and product training Long-term career development within a growing and well-respected dealer network