Senior Meta Ads Specialist - Gambling & Comparison Sites
Location: Remote (occasional travel if required)
Contract Type: Full-time / FTC Contract / Freelance
Salary: £50-55k
We are working exclusively with a leading performance marketing business in the online gambling and iGaming sector to recruit a Senior Meta Ads Specialist. This is a unique opportunity to take ownership of high-value campaigns in a competitive, fast-moving vertical where every click counts.
This role will suit a hands-on, results-driven performance marketer with a proven track record in Meta Ads campaign optimisation, compliance management, and scaling strategies - particularly within the gambling and comparison site niches.
The Opportunity
You'll lead the full campaign lifecycle - from deep-dive audits to high-level strategy, from creative direction to ROI-driven optimisation. You'll also act as a key advisor on compliance, split testing, and audience targeting to ensure every penny spent delivers maximum impact.
Key Responsibilities
- Audit and analyse existing Meta Ads campaigns, accounts, and creatives to identify growth opportunities.
- Design and implement strategies to improve CPA, ROAS, and FTD acquisition volumes.
- Build, optimise, and scale paid social campaigns across Facebook, Instagram, and Meta placements.
- Develop and run structured split-testing frameworks for creatives, targeting, placements, and landing pages.
- Ensure all ads and messaging meet Meta gambling compliance and ASA guidelines.
- Translate campaign data into actionable insights to guide future optimisation.
What We're Looking For
- 4+ years' experience managing high-budget Meta Ads campaigns.
- Proven track record in gambling, sports betting, or iGaming advertising.
- Experience in comparison site marketing.
- Advanced knowledge of Meta gambling ad policies, campaign scaling, and A/B testing.
- Strong analytical skills and budget management expertise.
Desirable Extras
- Multi-GEO campaign experience.
- CRM retargeting and remarketing expertise.
- Experience with affiliate marketing, CPA models, and conversion funnel optimisation.
Why Apply?
- Work remotely with occasional travel.
- Competitive salary/day rate.
- Lead both strategy and hands-on delivery in a high-growth environment.
Keywords
Meta Ads, Facebook Ads, Instagram Ads, gambling marketing, iGaming, sports betting, comparison sites, paid social, PPC, FTD acquisition, CPA model, gambling ad compliance, ROAS optimisation, campaign scaling, split testing, digital marketing, remote marketing jobs, performance marketing, affiliate marketing