Our client is looking for an experienced Event Marketing Manager who will be responsible for the day-to-day delivery of promotion and marketing of a number of exhibitions, delivering omni-channel campaigns to drive visitor attendance and customer satisfaction.
Primary Responsibilities
* Develop, manage and execute detailed multi-channel marketing campaigns within required timelines
* Construct and manage the respective product marketing budgets
* To lead marketing across multiple events, managing end-to-end campaign execution, including planning, copy and creative production, implementation and performance tracking
* Liaise with external agents, overseeing the quality of their work to ensure ROI targets are achieved, reporting accordingly via agreed KPI's
* Advise internal colleagues of the most appropriate target audience and marketing mix for their initiatives supporting them to achieve their desired outcome
* Copy-writing of materials, approval and proof-reading of outward communications ensuring key messages are targeted and consistent, and sit within brand guidelines
* Understand the industry and create compelling marketing messages and value propositions for each target audience to effectively drive registrations and attendance
* Produce and report on analytical insights and attribution for on and offline marketing. Monitoring and optimising campaign performance of all marketing channels, inclusive of ROI, in real-time and post event.
* Working with agencies that manage design, websites and PR as well as liaising with the registration company where necessary.
You will have 3+ years of event marketing experience ideally within an exhibition or conference marketing environment.