Job type: Full time (37.5 hours). Fully office based
Location: London Bridge, SE1
Direct Reports: Two Marketing Assistants
ABOUT THE COMPANY
Akabo Media is a market-leading B2B publishing and events company, delivering high-value content, conferences, exhibitions, and awards across industries including logistics, automation, robotics, urban mobility, road user charging, and sustainability.
Our publications are a key pillar of our business, supporting our commercial success through advertising, sponsorships, supplier-hosted webinars, and awards.
JOB PURPOSE
The Marketing Manager is responsible for planning, implementing, and overseeing marketing activity for the following portfolio:
* Aurora Insights (research-led content and events)
* Road User Charging (RUC) Conference series
* CiTTi Awards
* Robotics and Automation Awards
* Core Publications (CiTTi Magazine, Robotics & Automation, Logistics Manager)
* Plus other duties as necessary
The role includes line management of two marketing assistants, ensuring the delivery of high-quality, on-time marketing activity that meets commercial, audience, and brand objectives.
KEY RESPONSIBILITIES
Marketing Strategy & Campaign Management
* Develop and execute integrated marketing plans across email, digital, social media, and print channels.
* Build targeted campaign plans for each event and publication in the portfolio.
* Ensure alignment of all messaging and visual identity with Akabo Media’s brand standards.
Event & Webinar Marketing
* Plan and promote the assigned portfolio of conferences, awards, and webinars.
* Coordinate promotional materials, timelines, and campaign delivery in collaboration with internal teams.
* Monitor event marketing performance and make adjustments to improve outcomes.
Email Marketing & Lead Nurturing
* Create, deploy, and analyse email campaigns, including newsletters, event promotions, and targeted campaigns.
* Use data to segment audiences and improve engagement.
* Support sales teams by generating, qualifying, and nurturing leads.
Digital Marketing & Social Media
* Oversee social media activity, with a focus on LinkedIn, to increase engagement and follower growth.
* Manage paid campaigns where required.
* Collaborate with the design team to produce engaging content and visual assets.
Website & Content Management
* Maintain and update event and brand websites via WordPress.
* Ensure all online content is accurate, SEO-optimised, and supports campaign objectives.
* Analyse website performance and implement improvements.
Creative & Content Development
* Produce clear, accurate, and brand-compliant marketing copy for all channels.
* Manage creation of marketing collateral, including event brochures, adverts, and digital banners.
* Ensure consistency of tone and style across all marketing outputs.
Market & Competitor Research
* Monitor competitor activity to inform positioning and messaging.
* Identify new opportunities for audience and brand growth.
Performance Tracking & Reporting
* Track and report on marketing KPIs including registrations, entries, conversions, and ROI.
* Present findings and recommendations to the Head of Marketing and senior management.
Stakeholder & Partnership Management
* Liaise with internal teams (editorial, sales, events, research) to ensure joined-up marketing activity.
* Manage relationships with external partners, including media and industry associations.
Line Management Responsibilities
* Set objectives and priorities for two Marketing Assistants.
* Provide training, coaching, and regular feedback.
* Monitor workload distribution and ensure deadlines are met.
KEY SKILLS
* Minimum 5 years’ experience in B2B marketing, ideally within events, publishing, or exhibitions.
* Proven ability to plan and execute integrated marketing campaigns.
* Experience using Mailchimp, WordPress, SEO tools, and basic design software (e.g., Adobe Suite or Canva).
* Strong copywriting skills and attention to detail.
* Data-driven approach with ability to analyse and act on campaign performance metrics.
* Previous line management experience preferred.
* Willingness to travel in the UK and internationally as required.
* Ability to work occasional additional hours to meet project deadlines.
WHAT WE OFFER
* 20 days annual leave, increasing to 25 days after one year of service
* Plus, paid birthday off, plus three paid days off over Christmas
* Free private medical insurance
* Gym membership discounts
* Group pension scheme
* Employee Assistance Programme
* Season ticket loan
* Company social events
* Dress-down Fridays
* Modern office near London Bridge
* Opportunities to travel in the UK and internationally (e.g. Miami, Brussels, Asia)
* Training and development opportunities, with contributions towards courses or professional development of your choice
Interested?
Send your CV and covering letter to anneke.thomas@akabomedia.co.uk