About the Role
Data8 Ltd are a fast growing, market leading Data Quality Solutions company based near Chester who provide a range of services to help our clients understand, enhance, and maximise the value of their data. To sustain our excellent growth, we have an exciting opportunity for a Marketing Technology (MarTech) Manager.
The role is to own and optimise our marketing technology stack, enabling scalable growth for our fast-paced SaaS business. You will be the key owner of HubSpot as our central platform for all campaigns, lead management, and reporting, while ensuring seamless integration with other tools like Microsoft Dynamics, Cognism, Leadinfo, WordPress, SEMrush, and Google Analytics. This role is ideal for a technically skilled marketing operations leader who thrives at the intersection of data, automation, and digital strategy.
Key Responsibilities
MarTech Strategy & Ownership
* Define and execute a MarTech roadmap that supports pipeline growth, demand generation, and customer lifecycle marketing.
* Serve as the HubSpot owner for all marketing campaigns, lead workflows, and reporting.
* Ensure integrations with Microsoft Dynamics CRM, Cognism, Leadinfo, and other tools are optimised for seamless lead and data flow.
* Evaluate emerging SaaS marketing technologies to keep our stack cutting-edge.
Lead Generation & Enrichment
* Maximise the value of Cognism and Leadinfo:
* Use Cognism for targeted lead acquisition, contact enrichment, and compliance-friendly prospecting.
* Leverage Leadinfo to identify anonymous website visitors and provide actionable data for HubSpot workflows.
* Build automated processes in HubSpot to sync enriched Leadinfo data for lead scoring, segmentation, and outreach.
* Ensure Marketing Qualified Leads (MQLs) are automatically routed to the right sales reps with all relevant data captured in HubSpot.
Marketing Automation & Campaigns
* Design and optimise all automated campaigns in HubSpot, including:
* Lead nurturing and conversion
* Free-to-paid trial activation
* Customer retention and upsell sequences
* Implement behaviour-driven workflows using HubSpot, product usage data, and Leadinfo insights.
* Maintain alignment with Microsoft Dynamics for accurate attribution and reporting.
Data Management & Reporting
* Maintain clean, reliable data in HubSpot and across connected platforms, with clear governance practices.
* Build real-time dashboards in HubSpot tracking:
* MQL and SQL growth
* Lead source performance (Cognism, Leadinfo, inbound, etc.)
* Use Google Analytics and HubSpot to analyse web performance and marketing ROI.
Website, SEO & Conversion Optimisation
* Manage and improve our WordPress website as a lead generation engine.
* Use SEMrush to track keywords, monitor competitors, and drive SEO improvements.
* Connect website behaviour to HubSpot, Leadinfo, and Google Analytics for full-funnel visibility.
Collaboration & Enablement
* Partner with all company departments to align systems and workflows.
* Train marketing and sales teams to use HubSpot, Leadinfo, Cognism, and Dynamics effectively.
* Act as the technical liaison to ensure MarTech supports business goals.
Compliance & Security
* Ensure all tools comply with GDPR and other privacy laws.
* Maintain strict access control and platform security protocols.
Required Qualifications
* Bachelor's degree in Marketing, Information Systems, Business, or related field.
* 2+ years of experience in marketing technology, operations, or growth in a B2B SaaS environment.
* Hands-on expertise with:
* HubSpot Marketing & Sales Hub (primary platform for all campaigns)
* Microsoft Dynamics CRM
* Cognism, Leadinfo, or similar platforms
* Google Analytics, WordPress, SEMrush
* Proven ability to optimise the marketing funnel using automation and data-driven strategies.
* Knowledge of B2B SaaS growth metrics such as MQL → SQL conversion.
* Experience with API integrations and data syncing between platforms.
* Excellent analytical, problem-solving, and stakeholder management skills.
Preferred Skills
* HubSpot or Microsoft Dynamics certifications.
* Knowledge of HTML, CSS, or SQL for light troubleshooting.
* Experience in product-led growth (PLG) environments.
Key Metrics for Success
* Growth in MQLs and SQL conversion rates driven by HubSpot workflows and enriched lead data.
* Improved lead routing speed and accuracy across HubSpot and Dynamics.
* Growth in organic web traffic and conversion rates tracked via SEMrush and HubSpot analytics.
* Data accuracy and reporting reliability across all platforms.
Why Join Us
* Be at the centre of scaling a rapidly growing SaaS company.
* Collaborate with a high-performing marketing team focused on innovation and impact.
* Flexible hybrid working to balance work and life.
* Supportive and collaborative environment with opportunities for professional development and growth.
* Competitive salary package with performance-based incentives.
* Comprehensive benefits, including company pension, Perkbox, generous holiday allowance, free and on-site parking, work-from-home options, and a commitment to employee well-being.
If you are excited about becoming a crucial part of a dynamic team to drive growth at Data8, we would love to hear from you
Apply now and join us in our mission to empower businesses through data solutions.
What we offer
· Convenient location in Ellesmere Port, Chester, Cheshire (Near Cheshire Oaks)
· Hours : Monday-Friday 9:00am - 5:30pm
· Holidays: 23 days per annum plus statutory bank holidays, plus an additional day for each year of service and your birthday provided as an extra days holiday following 1 years continuous employment
· Generous company pension scheme
· Employee benefits include Perkbox Employee Scheme
· Free parking next to the office
· Opportunity to join an innovative, growing company with a positive working environment
· Company pension
· Cycle to work scheme
· Free parking
· On-site parking
Work Location: Hybrid remote in Chester, CH2 4NE
Job Types: Full-time, Permanent
Pay: £40,000.00-£50,000.00 per year
Benefits:
* Company pension
* Cycle to work scheme
* Free parking
* On-site parking
Experience:
* marketing tech, ops, or growth in a B2B SaaS environment. : 2 years (required)
Location:
* Chester CH2 4NE (required)
Work Location: Hybrid remote in Chester CH2 4NE