Job Description The Sales Development Representative (SDR) plays a crucial role in driving new business opportunities and supporting growth within our existing customer base. This role is responsible for identifying, qualifying, and nurturing potential leads, booking meetings for the sales team, and maintaining ongoing relationships to help expand the company’s customer network and revenue. The SDR acts as the first point of contact for many of our prospective clients, representing our brand with professionalism, enthusiasm, and a genuine commitment to helping customers find solutions that meet their needs. Key Responsibilities: 1. Prospecting Identify and research potential customers that fit the target market profile for our products and services. Build and maintain lists of qualified leads using Salesforce. Use outbound strategies such as cold calling, social selling, and targeted email campaigns to engage potential clients. 2. Lead Qualification Assess and qualify leads based on agreed criteria such as budget, business need, decision-making authority, and timeline. Qualify inbound (IB) enquiries and referral leads to ensure alignment with target customer profiles. Book meetings or product demonstrations for qualified leads with the relevant Business Development Managers (BDM). 3. Lead Nurturing Maintain regular communication with prospects to build trust and interest over time. Share relevant product information, updates, and tailored resources to keep prospects engaged. Record all interactions and lead progress within Salesforce to ensure a complete and accurate pipeline view. 4. Booking Meetings Schedule and confirm meetings or demos between qualified prospects and the wider BDM network. Manage scheduling efficiently across regions where applicable, where possible maximising efficiency through location management. Utilise a mix of communication channels (calls, emails, LinkedIn, video etc) to maximise outreach success. 5. Managing Relationships Support ongoing engagement with existing clients to ensure satisfaction and retention. Identify opportunities for upselling or cross-selling within the current customer base. Conduct product demonstrations for existing customers to highlight new features and enhancements across all regions. 6. Reporting and Feedback Track daily and weekly activities, lead conversions, and booked meetings in Salesforce. Prepare weekly reports summarising outreach metrics, pipeline health, and meeting outcomes. Provide feedback to the sales and marketing teams to help refine lead generation campaigns, messaging, and qualification processes.