Marketing Manager
Barnstaple
Perm
Salary £50k to £60k DOA
We are recruiting a Marketing Manager to drive the brand forward in this exciting high-end sector. Experienced in business to business, luxury brand marketing, you will be responsible for planning and implementing the promotion of our product range, services, and overall brand awareness.
This is a fantastic opportunity for a dynamic and creative individual to play an integral role in driving sales and brand awareness with a well-established and respected brand in a global marketplace.
Based in North Devon, you will be reporting to the Managing Director and Sales & Marketing Director and will be driving and developing our in-house marketing team whilst working closely with an experienced and dedicated sales team.
Role Responsibilities
• Responsibility for brand management and the development and implementation of the company’s strategic global marketing plans
• Management of our website, SEO requirements, PR requirements, social media, branded materials, events and other content
• Present and develop new promotional and content ideas
• Production and presentation of reports analysing marketing and PR activity
• Developing and implementing a full PR program in the UK and overseas
• Developing and implementing of marketing plans and control of marketing budgets, ensuring projects are delivered on time and to budget
• Organisation and promotion of external (client) and internal (staff) events
• Managing our in-house marketing team of content and digital co-ordinators and external agencies when required
• Manage and maintain client data within Klaviyo (or similar) ensuring all legal requirements are adhered to
• Potential for international travel, primarily to North America
The Right Person will:
• Share our social responsibility values
• Qualified to degree level in Marketing or similar subject
• Have the desire to work in an office-based environment
• Have at least five years’ experience in a B2B marketing role
• Have at least two years’ luxury brand experience
• Have a working knowledge of organic SEO strategies from implementation to analytics
• Knowledge of WordPress, google analytics, and a broad understanding of marketing related software / apps
• Strong copy writing skills, with portfolio to demonstrate
• Strong B2B campaign experience, with portfolio to demonstrate
• Experience in event organisation and management
• Experience in PR, engaging with top tier media outlets
• The ability to manage in house marketing team and external agencies where necessary
• Desire to travel for trade shows, promotional events and PR activities, approximately six times per year
• Knowledge of interior design sector would be desirable
• Take pride in their work and have an excellent level of attention to detail
• Be tenacious and willing to see projects through to the close
• A passionate individual who thrives on solving problems and seeing projects through to the close
• Hold a valid UK Driving Licence and Passport
The Offer
• Competitive salary
• Annual performance bonus
• 39 hours per week, (compressed 4 day week available after training period)
• 28 days holiday including UK public holidays
• Company Pension Scheme
• Cycle to work scheme
• WeCare Employee Assist package
• Career development in a growing organisation