* Report to: Director of Design
* Location: UTC 0 - UTC+3
About Us
ELSA is a global leader in AI-powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan.
Powered by proprietary speech-recognition technology and generative AI, ELSA delivers real-time, hyper-personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSA's depth of language training intelligence is unmatched in the industry.
Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite-sized learning experiences that adapt to each learner's goals and context, ensuring measurable improvement and lasting confidence.
Our vision is to become the global standard for real‑time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world.
Backed by world‑class investors including Googles Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:
* Forbes Top 4 Companies Using AI to Transform the World
* Research Sniper Top 5 Best AI Apps
* CB Insights Top 100 AI Companies
Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication.
Role Summary
We need a strong product designer to drive end-to-end UX/UI for the ELSA mobile app, working tightly with a Product team in India and Design leadership in New York. The job is to ship high‑quality, measurable improvements fast.
Key Responsibilities
* Own design for key product areas (typical: onboarding, home, lesson flows, AI coaching surfaces, paywall/subscription, retention loops).
* Turn fuzzy problems into shippable solutions: user journeys, wireframes, prototypes, final UI, specs.
* Partner daily with PM + Engineering (India-based) to define scope, constraints, and tradeoffs.
* Run lightweight discovery and validation (Maze tests, usability tests, surveys, funnel review) and iterate based on evidence.
* Maintain and extend the design system (components, patterns, accessibility, states).
* Ensure clean handoff: redlines/specs, edge cases, QA, post‑launch check‑ins.
* Communicate clearly in async: Looms, concise docs, decisions + rationale.
What “good” looks like in 60–90 days
* You’ve shipped at least 1–2 meaningful improvements tied to a funnel metric (activation/retention/paid conversion).
* You run a tight design cycle with the India product team (weekly cadence, crisp handoffs, minimal churn).
* You proactively surface risks (scope creep, tech constraints, unclear success metrics) and propose options.
What You Will Have
* 3–7 years product design experience (consumer mobile strongly preferred).
* Solid product thinking: metrics, tradeoffs, experimentation mindset.
* Comfortable with ambiguity and speed; you don’t need perfect inputs to start.
* Strong Figma skills (components, auto‑layout, variants, prototyping).
* Excellent written communication and async collaboration habits.
* Experience working cross‑timezone and with engineers.
Nice to have
* Experience in edtech, language learning, subscriptions, or growth loops.
* Experience with AI‑powered features (coaching, personalization, generation).
* Motion/micro‑interactions, accessibility, and design systems depth.
* What to include in application
* Portfolio with 2–3 case studies showing: problem → exploration → shipped outcome (or strong validation).
* For at least one case study, show mobile UI detail and how you worked with Engineering.
What We Offer
* Flexible work setup: Remote and hybrid work arrangements available.
* Free ELSA Premium courses to polish your language skills
* Collaborative, international team culture.
* Opportunity to contribute to a fast‑growing, well‑funded Silicon Valley startup with global impact.
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