Job Description Summary
This highly visible, cross-functional role sits at the intersection of Commercial, Finance, Product, and Marketing. You will be the central owner of our advertising incentive strategy and portfolio, responsible for developing new incentives, optimizing existing ones, and ensuring those are aligned with partner needs, product priorities, and commercial objectives.
If you thrive in a fast-paced, matrixed environment and are passionate about building scalable incentive frameworks that drive performance and partner value, we’d love to hear from you.
About the Team
Our global Advertising organization helps travel partners and brands reach highly engaged travelers across Expedia Group’s ecosystem. We deliver full-funnel advertising solutions that combine rich traveler intent signals, innovative ad products, and world-class measurement capabilities.
As part of the Partner Engagement & Programs organization, the Advertising Incentives function is responsible for using incentives as a strategic lever to grow adoption of advertising products, deepen partner relationships, and unlock long-term value. We collaborate closely with Sales, Account Management, Product, Finance, Legal, and Analytics teams worldwide to create incentives that are simple, transparent, and impactful.
-end strategy, design, governance, and performance of all incentive programs for our Advertising vertical. With the introduction of Advertising as a third global incentives vertical alongside Hotels and Vacation Rentals, this role marks a structural evolution in how Expedia Group drives commercial growth to create a centralised, accountable owner for strategy, governance, and performance of all advertising incentives worldwide.
What You Will Do
* Lead the global strategy and portfolio management of all incentive programs for the Advertising vertical, from concept to execution to optimization.
* Design and evolve scalable incentive frameworks that drive adoption of key ad products while balancing partner value and EG economics.
* Own incentive performance management, setting clear KPIs and guardrails, monitoring performance, and continuously optimizing mechanics, targeting, and investment levels to ensure ROI and partner engagement.
* Partner with Finance to define budgets, forecast incentive spend, evaluate profitability and payback, and guide decision making through compelling financial and scenario analyses.
* Collaborate with Commercial teams to ensure incentives are easy to sell, understood by the field, and embedded into commercial motions and account plans.
* Work closely with Product and Marketing to design incentives that support product launches, strategic campaigns, and lifecycle journeys for advertisers.
* Establish robust governance and controls so incentives are consistently tracked, approved, and reported across regions, channels, and products, ensuring compliance with internal policies and external regulations.
* Standardize and simplify incentive mechanics and processes, reducing complexity while maintaining flexibility to support local market needs.
* Lead cross-functional initiative teams to test, iterate, and scale new incentive constructs, using experimentation and data to inform go/no-go decisions.
* Develop and maintain clear documentation (playbooks, guidelines, approval matrices) to ensure incentives are well understood and consistently applied.
* Serve as the central point of contact for senior stakeholders on advertising incentives, providing clear insights, recommendations, and performance readouts.
* Monitor external market trends and competitor activity to ensure our incentive strategy is differentiated and strategically positioned.
Qualifications
Incentives & Program Management Expertise
* 7+ years of experience in incentives, commercial strategy, revenue management, or partner marketing, ideally within advertising, media, technology, or marketplaces.
* Demonstrated success designing and managing B2B incentives, promotions, or commercial programs that drive measurable business impact at scale.
* Experience building frameworks to evaluate performance, profitability, and scalability of commercial initiatives.
Cross-functional Leadership & Influence
* Proven ability to lead and influence in matrixed, global organizations, aligning diverse stakeholders (e.g., Sales, Finance, Product, Marketing, Legal).
* Comfortable operating as the central owner of a domain, setting direction and driving alignment without direct authority.
* Strong communicator who can present complex topics and recommendations clearly to senior leadership, both verbally and through executive-ready materials.
Analytical & Strategic Thinking
* Advanced analytical skills with experience using data and experimentation to inform strategy and optimize commercial outcomes.
* Proactive problem-solver who can turn insights into clear recommendations and action plans.
* Comfortable navigating ambiguity and making pragmatic trade‑offs between growth, partner value, and financial returns.
Organizational Agility
* Highly organized, detail o‑riented, and able to juggle multiple initiatives across regions and stakeholder groups.
* Able to move fluidly between strategy and execution, with a bias for action and follow t‑hrough.
* Experience working in a fast paced, high‑ growth‑ environment and adapting to evolving priorities.
Additional Information
Expedia Group is an equal opportunity employer and makes employment decisions on the basis of merit. We welcome and encourage applications from candidates of all backgrounds and are committed to creating an inclusive environment for all employees. If you require reasonable adjustments during the recruitment process, please let us know.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
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