Head of Product Maternity Cover from Dec 2025 Reports To: COO Company Summary Craster enables premium hospitality brands to deliver exceptional customer experiences through intelligent design. We work with many of the world’s best known luxury hotel and restaurant groups, creating sector-leading serveware and mobile F&B solutions. Our success is built on design innovation, impeccable execution, and strong, long-term partnerships with our global supply base. Our Values Be Curious Open to Challenge Deliver Excellence We Care Do the Right Thing Role Purpose To own the forward-facing product strategy and roadmap, ensuring all new products are insight-led, commercially robust, and aligned with Craster’s brand positioning. The Head of Product curates a world-class system of products and toolkits, delivers innovative new ranges, and ensures the portfolio remains fresh, commercially strong, and operationally relevant to hospitality operators. The role balances strategic product leadership, supplier partnerships, and cross-functional coordination, acting as the glue between Sales, Marketing, Design, and Supply Chain. Core Responsibilities Product Strategy & Roadmap Maintain a 3–5 year roadmap of toolkits and platforms that support operator adoption and guest experience. Balance breakthrough innovations with system expansions and incremental improvements. Ensure roadmap priorities are validated by operator feedback, market insights, and commercial modelling. Insight & Briefing Capture and structure insights from clients, operators, sales, and competitors into actionable opportunities. Translate validated insights into tight, commercially anchored product briefs for Design. Build business cases (pricing, margin, ROI, operator adoption impact) prior to design investment. Creative & System Leadership Provide creative direction for new ranges, ensuring they are embedded within Craster’s product system and brand positioning. Lead the articulation of product storytelling across use-cases, launches, and operator-facing narratives. Draw inspiration from global hospitality and design trends, using them as inputs to evolve systems rather than one-off seasonal collections. Oversee the creative vision for photoshoots, catalogues, and brand-right presentation of products. New Product Development (NPD) Shape and deliver the Craster Product Development Plan with the Head of Design and SLT. Oversee concept development, feasibility testing, and launch execution. Ensure products meet cost/margin goals, brand standards, and operator usability requirements. Portfolio & Lifecycle Management Build and maintain a coherent product system relevant to luxury hospitality. Monitor SKU performance through dashboards, manage refreshes/retirements, and oversee repricing cycles. Lead annual portfolio reviews to ensure balance across innovation, core systems, and incremental extensions. Supplier Strategy & Merchandising Oversight Set the strategic direction for buying, merchandising, and sourcing, ensuring alignment with roadmap goals. Provide leadership to the Merchandiser in forecasting and managing stock levels of new launches across warehouses. Build and manage supplier partnerships that expand capability, improve performance, and deliver innovation. Oversee supplier performance management, ensuring underperforming vendors are addressed and sourcing resilience is maintained. Cross-Functional Leadership Collaborate with Sales & Marketing to forecast demand and align launches to client needs. Partner with Marketing to produce clear, insight-led value propositions and launch assets. Work with Product Development to ensure sourcing supports roadmap goals and resilience. Operator & Market Leadership Engage directly with chefs, operators, and F&B leaders to validate new concepts. Research hospitality trends and operating models to identify emerging opportunities. Position Craster as a thought leader through storytelling centred on operator efficiency and guest benefit. Team Leadership Lead and coach the Product team, setting clear objectives, ensuring accountability, and developing capabilities. Foster a culture that balances creativity with commercial rigour and insight-led decision-making. Measures of Success % of launches achieving ROI and operator adoption within 12 months. % of roadmap informed by validated operator insights. On-time, on-budget delivery of new products. Portfolio coherence across toolkits, core platforms, and extensions. Achievement of forecast sales and margin targets. Supplier performance improvements and innovation contribution. Positive operator feedback and case-study adoption. Interfaces Head of Design (HOD): briefs, feasibility, roadmap translation. Product Development Lead (PDL): day-to-day NPD delivery, prototyping, testing. Commercial Team: gather/test insights, forecast demand, validate client adoption. Operations & Supply Chain: sourcing strategies, supplier performance, stock readiness. Marketing: value propositions, launch campaigns, and product storytelling. You’ll Need Strong commercial acumen with a passion for design-led, system-based products. Proven ability to manage the full product lifecycle from insight to launch. Experience engaging directly with hospitality operators and translating needs into products. Skill in building supplier partnerships and delivering sourcing resilience. Confidence leading cross-functional teams and presenting to senior stakeholders. Global outlook with travel experience across sourcing, networking, and market validation.