At Ant International, our mission is to become the world’s most trusted digital services connector, enabling businesses everywhere to participate and thrive in the global economy. By building technology that simplifies cross-border commerce, we help organisations of all sizes grow beyond borders and unlock sustainable global opportunities.
This role sits within WorldFirst, our international payments platform dedicated to helping businesses move money around the world quickly, securely and transparently. Since joining Ant International in 2019, WorldFirst has accelerated its ambition to build one of the world’s most powerful platforms for international trade, combining WorldFirst’s trusted cross-border payment expertise with Ant’s global technology and digital solutions.
Today, WorldFirst brings together the energy and pace of a scaling fintech with the strength and backing of a global technology leader. With ambitious growth plans and continued investment in innovation, we are building the platform that will power the next generation of global commerce.
About the role:
We’re looking for an ambitious and entrepreneurial Growth Marketing Manager to be responsible for planning and coordinating high-impact UK marketing programs.
This role combines strategic planning with hands‑on execution, high-level conceptual thinking, budget-backed creativity, and cross-functional, global collaboration.
Responsibilities:
* Partner with the global marketing teams and external agencies to implement regional marketing programs aligned with commercial priorities and revenue targets
* Localise content and leverage multi-channel marketing, collaborating with the global team on paid, social, CRM, website, events, PR/media, and partnerships to strengthen brand awareness and drive new client acquisition
* Own the planning and execution of local marketing initiatives, including webinars, tradeshows, regional roadshows, executive roundtables, sponsored events, and other field marketing activities.
* Develop and manage local customer stories and testimonials to build credibility and support both brand and commercial objectives.
* Identify and manage local KOL and influencer opportunities to expand reach and strengthen engagement with target audiences.
* Support local PR initiatives and media opportunities in collaboration with internal teams and external partners/agencies.
* Support content requests from partnership and sales teams, creating and adapting materials that help drive partner engagement and commercial impact.
* Track and analyse marketing performance metrics to measure campaign effectiveness
* Provide data-driven recommendations for budget optimisation, ROI improvement, and future campaign planning.
Requirements:
* 5+ years of Growth Marketing experience
* Experience within the SMB financial, payments, SaaS, enterprise software or international ecommerce industry (preferred)
* Proven track record in achieving commercial outcomes across both online and offline demand generation, leveraging digital, social, events, and PR channels
* Data-driven and ROI-focused, with a passion or interest in financial services and/or payments
* Experience in brand/ content/ event marketing considered an advantage
* Naturally resilient and curious, with a team-oriented mindset and the ability to work effectively under time pressure within a matrix organisation
* You thrive in high-growth settings and embrace the pace, ambiguity, and opportunity that come with them
* You are comfortable with doing the bigger and smaller tasks, and you always keep momentum moving.
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