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The Publicist role is to develop, implement and manage creative, targeted, noisy publicity campaigns that generate conversations and drive audience viewing to Channel 4’s programmes and content as well as effectively communicating its unique remit and brand values.
This role will manage campaigns for a range of programmes, with particular focus on promoting unscripted content across our documentaries, factual entertainment, specialist factual and current affairs slates.
The Publicist will work as part of the wider Content Communications team overseen by the Director of Content Communications, and they will have the opportunity to work across multiple programming genres and with different members of the department.
KEY RESPONSIBILITIES
Reporting to Head of Communications, Unscripted (Documentaries, Factual Entertainment, Specialist Factual and Current Affairs), the Publicist will:
1. Develop and implement stand out publicity strategies for key priority programmes across the slate and come up with innovative ideas for generating noise around key projects across all broadcast channels and streaming.
2. Lead the proactive promotion of assigned programmes to all target media – print, broadcast, digital, podcasts and influencers.
3. Develop a network of excellent working relationships with journalists and influencers across a range of media.
4. Identify and manage issues arising out of Channel 4 projects, in conjunction with the Publicity Leads and Head of Communications – preparing Q&As, drafting lines against enquiry and fielding/answering calls.
5. Write and create all press materials – including press releases, press information/billings, press packs and clips etc.
6. Organise and manage press events, junkets, set visits and screenings.
7. Provide written reports and critical evaluation of priority programme campaigns, presenting to stakeholders internally and externally as required.
8. Work closely with picture publicity, marketing and social to deliver creative integrated PR campaigns.
9. Develop excellent working relationships with Channel 4 commissioning teams, independent production companies, agents and personal publicists, acting as main point of contact on assigned programmes.
10. Work with publicity assistants in the team to mentor and develop their PR skills and share best practice.
11. Participate in out of hours duty press officer rota.
ESSENTIAL EXPERIENCE & SKILLS
Technical/Professional Skills
12. A track record of developing and implementing proactive, creative and innovative consumer PR strategies and campaigns.
13. A comprehensive understanding of PR and its place in the wider communications mix
14. Experience of identifying, managing and mitigating contentious issues and crisis comms
15. Proven flair for creative and effective writing
16. Fluency in social media and a clear understanding of best practice in a PR context
17. Knowledge of and some experience in incorporating digital and social/influencer innovation within press campaigns.
Relationship Management
18. Experience of working with senior executives
19. Experience of working closely with talent, managers and publicists.
20. Outstanding communication skills and an ability to form and maintain positive working relationships with diverse stakeholders.
21. An impressive network of contacts in the media and an interest in building and developing relationships with online influencers and digital media.
Managing Resources
22. Evidence of an ability to manage a heavy workload, deal with multiple projects and to handle a busy environment with tight deadlines.
23. Demonstrable experience of delivering creative PR campaigns with limited budget.
Autonomy/Judgement/Decision Making
24. Proven ability of writing press lines and managing press enquiries to deadline.
25. Ability to work with confidence and independence and as part of a close-knit team.
Complexity/Problem Solving
26. Proven record of managing press, logistical and resource issues
27. Proven record of managing conflicting priorities and demands
28. Business Impact/Strategic Perspective
29. Ability to think strategically under pressure
Content
30. A passion for factual content.
31. An interest in working for Channel 4 and an understanding of its core values and remit.
DESIRABLE EXPERIENCE
32. Experience in a creative, content-led or news making sector – TV, film, the arts, sport, politics etc.
33. Understanding of the TV and media industry.
34. Ability to cut clips using editing software and optimise these for different social platforms.
Please note this role will require travel to other Channel 4 hubs if required. #J-18808-Ljbffr