Reporting into the Senior Library Marketing Manager, you will be responsible for generating and nurturing institutional librarian leads as well as encouraging renewals of ebook, journal, and other online product subscriptions for academic library customers.
Responsibilities
* Design and implement effective institutional marketing campaigns across the Americas and EMEA
* Collaborate closely with library sales teams in these territories to understand regional requirements and develop creative sales tools and events
* Create retention marketing collateral and strengthen relationships to improve customer satisfaction and librarian experience
* Lead on key processes, areas of specialisation, and/or tactics, and support team members in their knowledge and skill development
* Manage a range of objectives and deliverables, and report on outcomes for a variety of marketing campaigns from start to finish
* Be part of a team contributing to an area of high visibility and impact for the business
This position has been classified as a hybrid role, requiring the selected candidate to typically spend 40-60% of their time collaborating and connecting face-to-face at their dedicated location. Aside from our hybrid principles, other flexible working requests will be considered from the first day of employment, including other work arrangements should you require adjustments due to a disability or long-term health condition. Occasional (up to 10%) customer-facing travel may be required for the role.
Cambridge University Press & Assessment will not ordinarily be able to provide sponsorship for vacancies of less than 12-months in duration. Applicants must therefore have an existing right to work in the UK to be eligible for this position.
Recruitment Process
* First-stage virtual interview via MS Teams.
* Role-related task, which may be provided after successfully completing the first interview.
* Final-stage virtual interview if needed, for further assessment of shortlisted candidates.
If you require any reasonable adjustments during the recruitment process due to a disability or a long-term health condition, there will be an opportunity for you to inform us via the online application form. We will do our best to accommodate your needs. Successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.
Are you a collaborative, confident, and creative marketer looking to use your skills and experience to make an impact for customers in a continually shifting landscape? For this role, we’re looking for an outstanding communicator with the drive to proactively pursue experimental ideas while supporting regional sales teams and optimising ongoing campaigns.
Required Qualifications
* Comprehensive experience planning and delivering effective marketing campaigns, ideally in a global environment
* Strong evidence of lead-generation and pipeline building experience
* Demonstrable networking and relationship-building skills, including experience building strong relations with colleagues in other departments
* The flexibility to adapt to evolving changes in markets, technologies, and priorities
* Advanced communication and presentation skills
* The ability to clearly and confidently recommend strategies or campaigns to best fit sales goals
* A high level of accuracy and attention to detail with the ability to work under pressure, prioritising your workload to tight deadlines
Desirable Criteria
* Have experience using software and applications that support customer journey marketing, automation tools (such as AMPscript), analytics, and artificial intelligence
* Have used data to design new campaigns that directly correlated to an increase in high-quality sales leads
* Are familiar with the academic library market and its challenges and opportunities
We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge. Joining us is your opportunity to pursue potential. You will belong to a collaborative team that is exploring new and better ways to serve students, teachers and researchers across the globe - for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration.
Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it is safe to speak up and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background. We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.
Benefits
* 28 days annual leave plus bank holidays
* Private medical and Permanent Health Insurance
* Discretionary annual bonus
* Group personal pension scheme
* Life assurance up to 4 x annual salary
* Green travel schemes
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