This job is with Canada Life UK, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.
Canada Life UK looks after the retirement, investment and protection needs of individuals, families and companies. We help to build better futures for our customers, our intermediaries and our employees by operating as a modern, agile and welcoming organisation.
Part of our parent company Great-West Lifeco, Canada Life UK has operated in the United Kingdom since 1903. We have hundreds of respected and supported employees committed to doing the right thing for our customers and colleagues.
Canada Life UK is transforming to create a more customer‑focused business by providing our customers with expertise on financial and tax planning, offering home finance and annuities propositions, and providing collective fund solutions to third‑party customers.
Job Summary
This newly created role is central to the development and execution of Canada Lifes corporate and reputation plans, bringing corporate and institutional knowledge to support building our profile and market presence. The role will support the delivery of our corporate communications plans, including spokesperson profile building internally and externally, and targeted communication to business, institutional and corporate audiences. It will develop and maintain the corporate comms plan across functions, generate a continuous flow of content working with key stakeholders to align plans and amplify work across key channels such as social, PR, and B2B. It will create and lead the annual corporate communications content calendar, aligned with global messaging, and deliver corporate and stakeholder narrative(s) and content from brief to multi‑channel execution, such as financial results, thought leadership and corporate messaging, across multiple formats and channels to agreed OKR outcomes.
What You’ll Do
As part of the Brand and Content team, contribute to ongoing campaign and content strategy planning to build our corporate and spokesperson reputation(s) aligned to the business priorities. Bring corporate and spokesperson narratives to life for our agreed audiences in a compelling way, optimizing reach and impact and aligning with the wider organisation as required.
Lead and own the corporate content plan and calendar, delivering campaigns from brief through to execution across multiple channels. Work closely with channel and function subject‑matter experts – e.g., Social, PR, Internal Communications – to support the development and delivery of innovative content plans. Engage with channel owners, design, copywriters, marketing communications and digital teams and any external suppliers to deliver work on time and within budget.
Ensure that all collateral is maintained and up to date, managing the approval process so that it adheres to brand guidelines and is signed off by key stakeholders and Technical, Legal, Compliance, Product and Distribution teams, and any other relevant parties, including external partners and Lifeloft where appropriate.
Ensure that agreed OKR performance metrics are measured and reported, and relevant data monitored, using insight to improve performance over time. Continually review and assess the competitive landscape and market trends, and be the corporate communications SME within the marketing team.
Support governance through timely sign‑offs and approvals to protect corporate reputation, championing the importance of a strong corporate plan within the business, influencing and managing key stakeholders.
Who You Are
* Strong practical experience in a marketing communications management role; experience in a regulated environment is helpful.
* Strong background and track record in corporate communications to B2B audiences – planning, execution and measurement across all channels, particularly social and digital channels.
* Creative ability to deliver innovative, compelling and engaging content in a range of formats.
* Use of data and marketing analytics to improve campaigns over time, including testing and optimisation techniques.
* Multi‑channel knowledge and experience including social, email, content marketing and digital advertising.
* Experience working with creatives, agencies and other providers of marketing services.
* Hands‑on experience of using marketing systems such as CMS, Google Analytics, Hootsuite, marketing automation and email software, together with experience of project management tools such as Click Up.
* A background in corporate communications is an advantage, preferably with some financial services experience, including intermediated and consumer markets.
Qualifications
* Degree‑level education.
* Marketing qualification – CIM or equivalent.
Benefits Of Working At Canada Life
We believe in recognising and rewarding our people, so we offer a competitive salary and benefits package that is regularly reviewed. As a Canada Life UK colleague, you’ll receive a competitive salary and a comprehensive reward package including a generous pension and bonus scheme, along with income protection, private medical insurance and life assurance. We have a wide range of other benefits and support services as well as regular personal and professional development.
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