Drive proactive modelling that shapes marketing strategy and business growth.
* Lead the evolution of modelling from reactive to strategic and commercially impactful.
* Create models to influence marketing investment decisions across a diversifying product suite.
* Join a business undergoing transformation, with real opportunity to shape the future.
As a Senior Modelling Lead, youll play a role in transforming how modelling informs marketing and commercial decisions. This is a newly redefined role, created to bring deeper accountability, seniority and proactive thinking to a function thats evolving fast, for someone who is keen to hit the ground running.
What youll be doing
Youll take ownership of the Marketing Mix Model and broader economic modelling, ensuring outputs are trusted and used to guide decisions and support stakeholders. Youll translate technical analysis into clear, commercial insight that stakeholders can act on.
Youll proactively identify opportunities for modelling to add value; work closely with marketing and distribution teams to embed modelling into campaign planning, product strategy and performance optimisation and more.
Youll develop predictive behavioural models to support a growing and diversifying product suite, where theyre going from one key product to multiple. Youll help the ...