Digital Marketing Executive
* Full time, Hybrid (12 days office, central Edinburgh)
* Reports to Sales Director
* Salary based on experience, with scope to develop
Busy B is a well-loved Edinburgh-based stationery brand, creating beautiful diaries, calendars, notebooks and journals sold via our website, Amazon, Faire, and retailers including John Lewis and Waterstones. With sales of 2.5m, this is an exciting chance to make a real impact in a small, creative, and friendly team.
Were looking for someone highly organised, detail-oriented, and enthusiastic about product development. Youll be resourceful, software-literate, and thrive in a collaborative environment, supporting the Sales and Marketing Director and wider team.
Ideally youll bring 2+ years experience in an ecommerce or digital marketing background, have developed strong Excel skills and a knack for creating engaging visual and written content on site and for our social channels.
Key Responsibilities
Content & Brand
* Manage seasonal photoshoots and creative campaigns.
* Create digital content and copy for emails, social, SEO, and product listings.
* Ensure brand consistency and support PR, influencers, and affiliates.
Ecommerce & Website
* Deliver digital plans and site updates.
* Lead website development and merchandising to maximise performance.
* Manage updates and errors on consumer/trade Magento sites, eBay, and new marketplaces.
* Create promotional offers and ensure accurate T&Cs.
* Liaise with agencies and warehouse on product launches.
CRM & Performance Marketing
* Own our CRM strategy, email marketing, and automation journeys.
* Cleanse and grow the database; test and optimise email layouts.
* Plan and manage monthly performance marketing budget aligned to ROAS goals
Shared Responsibilities
* Provide customer service via social and inbox.
* Identify growth opportunities and assist with market/product research.
* Attend training/workshops and support general admin during quieter periods.
Personal Attributes, Skills & Experience
* Organised and detail-focused, keeping projects and data on track
* Commercially aware with a good grasp of products, pricing, and market trends
* Proactive and accountable, always following tasks through
* Creative, curious, and collaborative sharing ideas and working well with others
* Adaptable under pressure, balancing priorities with ease
* Confident using Magento, Excel, Photoshop and Canva
What We Offer:
* A chance to make a real impact in a small, creative team
* Work with a much-loved, design-led stationery brand
* Develop the styling and look and feel of the brand online
* Supportive, friendly culture with room to grow
* 4 weeks holiday plus 11 public holidays, with an extra week after 5 years
* Company pension and annual discretionary team bonus
* Birthday and Christmas vouchers
This is a rare chance to grow your career in a creative and supportive team, while helping shape the future of a much-loved stationery brand.
To apply: Send your CV and a short note on why youd be a great fit to clair.masson@busyb.co.uk